Your art is your present to the world, but it isn’t a gift until someone has received it. That means you have to make the work and market it (get it out of the studio!).
To do this effectively and sanely, you must first acknowledge you need help whenever and wherever you can get it. You must understand that the DIY mentality is severely limiting when you're trying to make money.
Keep the DIY Mentality for Your Art Only
Most artists are overwhelmed with the work that must be done to build a business, but they resist turning over tasks to professionals who can assist.
When you seek support for your business from consultants, assistants, and other professionals, you:
- Gain valuable time to focus on your genius work (making and marketing). This is what makes you money!
- Allow other people, who are probably better trained than you, to use their strengths for your benefit.
This is why you must lose the DIY mentality for every aspect of your business. You must learn to delegate.
Where Others Can Help
What is taking up your precious time?
What are you doing that someone else (who is more gifted in that area) could do better?
Keep a list of all the tasks you are currently performing that someone else could do. You don’t yet have to do anything with this list, but you must begin it if you want to experience future growth.
Here are some examples to get you started:
- Home: cleaning, cooking, shopping, mowing, weeding, fixing, car washing
- Studio: stretching canvas, finishing work, preparing work for installation
- Venues: hanging art, mounting wall labels
- Marketing: addressing and stamping postcards, certain social media tasks, preparing blog posts, website and email template design
- Business: bookkeeping
- Events & openings: catering, sales, host duties
What tasks do you need to be rescued from in order to make more money from your art business?