Guest blogger: Lisa Call
I recently replaced PayPal “Buy It Now” buttons with an E-junkie shopping cart for selling artwork on my art website: lisacall.com.
- E-junkie is a shopping cart (ie multiple items can be purchased at once) vs. buttons for single item purchases. Collectors wanting to purchase multiple artworks are encouraged vs. discouraged, shipping charges can be combined, etc.
- With E-junkie my collectors have multiple options for payment: either PayPal or Google checkout. E-junkie has the ability to interface with Authorize.net so in the future I will be able to process credit cards directly also. (There are fees involved with Authorize.net so I’ve not yet looked into it).
- The standard buttons with E-junkie are gray so they look and feel more professional to me. No more big yellow PayPal buttons competing with my artwork.
- The E-junkie shopping experience is fully integrated into my website without pop-up windows. The cart appears inside my website.
- The E-junkie website, where I create buttons and manage my inventory, is simple and quick. I was able to create buttons for 75 pieces of art and add them to my website in less than 3 hours. This would have taken at least 3 times as long with PayPal, as I found creating buttons to be a slow and longer process with their interface.
- E-junkie offers discount codes on single items or on the entire store. I held a very successful end-of-the-year sale and found it simple to set up, manage, and then return back to normal prices.
- You can create and manage affiliate programs with E-junkie — a good way to reward online friends that help you sell your art.
- E-junkie is excellent for digital file delivery for artists that have this type of content to sell.
E-junkie is not the only shopping cart available (others have the same advantages I've listed here for E-junkie), but it is the only one I considered based on recommendations and I have not been disappointed.
E-junkie does have a small monthly fee (as will most shopping carts), while the simplest of PayPal “But It Now” buttons are free. As I step my art career forward to bigger and better things, I find that paying for quality services is money well spent.
Lisa Call is an award-winning artist who creates abstract contemporary textile paintings composed of her richly colored hand dyed fabric. Her artwork is exhibited internationally and included in numerous private and public collections.
Lisa has a reputation for being productive and focused and writes about those topics at MakeBigArt.com — her website devoted to empowering artists to think big about their art, their marketing and their lives.