If you haven’t read my book, I’d Rather Be in the Studio, you might not have come across my philosophy of no-excuses art marketing.
If you have read the book, it never hurts to be reminded of its tenets.
The framework of my book is based on 8 excuses I hear most frequently from artists about why they aren’t promoting their art.
- There aren’t enough hours in the day to do it all.
- My art speaks for itself.
- I have no idea where to begin.
- I don’t want to bother people.
- I don’t live in an art town.
- I’m an introvert.
- I’m not rich.
- I’d rather be in the studio!
Do any of those sound familiar to you?
Then there are additional excuses that I’ve encountered from artists. Have you caught yourself saying or thinking any of these?
- I’m not ready. I need to take more classes.
- Other artists are better.
- I need to wait until I retire.
- I need to wait until the kids are grown.
- The economy is bad. (My personal favorite)
Excuses Are Lies
You believe your excuses to be true, but only because you want them to be true.
If the excuses were lies, you might conclude that you’d have to put yourself out there in a big way and share your art with the world. That’s scary to a lot of people!
But excuses for not promoting your art are lies. Everyone is busy, has limited funds, must raise their children, or doesn’t know where to begin. But an artist who wants a brilliant career finds a way to make it happen. I see it time after time: artists with severe limitations finding their way.
If you’re not making it happen in your life, someone else is taking your place on the podium of success. Why are you giving up that position?
If you are using any of the above excuses as reason for inaction, stop it!
You have a choice. You can accept full responsibility for your life and do the work required to get you where you want to be, or you can continue to lie to yourself.
Find a way to do the former. Choose to live excuse-free.
What excuses are you using for not sharing your art with the world? What lies are you telling yourself?