I recently finished Patti Smith's wonderful book, Just Kids, about her relationship with Robert Mapplethorpe.
One of the sections I highlighted talks about Mapplethorpe's first solo exhibit of his Polaroids and the invitation he created with such tenderness. She says:
Robert believed the show began with the invitation and each one was meant to be a seductive gift.
I love this! Thanks to the ease and low cost of sending emails, we've grown dependent on fast, sometimes careless, email invitations.
What if you approached your next invitation as an extension of your artwork – especially the invites that go out to your top patrons?
What could you send to set the tone for your exhibit? What could you send to seduce the recipients?