January 2017 update: Darn Facebook! They have removed this feature. Here's an alternative.
Doesn’t it just get your goat that Facebook is keeping your business page posts from your fans?
Doesn’t it drive you batty that you don’t see posts from your favorite businesses in your feed anymore?
The reason for both of these is that Facebook thinks businesses should pay for exposure. I get that: Facebook is trying to run a business. I’ve ponied up more than a few bucks myself to the big blue F.
At the same time Facebook is keeping my business posts out of my followers’ feeds, they are making it hard for me to follow the businesses I love.
Facebook is also making it more difficult for you to become a presence on the pages of artists, galleries, and art organizations.
There is a way to hack this: create interest lists.
Interest lists will help you stay connected with those who are important to your art career.
How to Create Interest Lists
1. When you are logged in as your personal profile (not your business page), go to Home in the upper right. This is your news feed.
2. In the left sidebar, find INTERESTS and click on More.
3. On the next screen, click on +Add Interests (no screen capture here).
At this point, Facebook will suggest Interests for you. For me, they suggest groups like Art Critics and Art Auctions.
4. You’re going to create your own list, so click on +Create Lists.
Facebook doesn’t ask you to name the list until you populate it, but you want to know what it’s about before you add random friends and pages.
What type of list would you like to create? I suggest Interests for pages on which you want to be an active presence – a known entity. Here are a few suggestions to get you started:
- Art News
- Art Business
- Art Technique
You might also add your artist-friends or students as Interest.
Notice that you can add pages, people you’re following, and friends to your list (1). The default is to add pages that you've already liked. Just scroll down and check those that you want to add to your new Interests list.
You can also add by typing into the search box in the upper right (2).
5. When you’ve got the names on it that you want, click on Next.
6. Select who gets to see your list, and give it a name.
Public means that anyone, anywhere can see the list. This public option might enhance the good juju you get in return when more people see your list.
If you select this option and want people to follow your list, I suggest giving it a very descriptive, narrow name such as “Galleries in the Southwestern U.S.” or “Artists in Ohio.”
Here are some ideas for promoting your Facebook interest list.
Click on Done, and view your list.
You will always find your list under INTERESTS/More in the Home sidebar.
Working Your Interest Lists
(Updated September 2016)
If you leave comments from your personal profile on your Interests” pages, it might also be helpful to have a bunch of public posts about your art on your personal profile. Then, if you comment on business pages from your personal profile, non-friends will see that you’re an artist and could track down some of your art on your personal profile.
Facebook now makes it easy for you to switch over to your business page when leaving a comment, which is nice for brand recognition and to separate business from personal.
Check your interest lists a couple of times a week to see what’s new in your favorite pages. Leave comments and respond to others’ comments and questions.
You’ll quickly become a presence as you share your name and art with more people just by adding friendly comments.