Confused about Facebook profiles and fan pages?
Wondering why in the world you would build a fan page or why anyone would want to join your fan page?
You’re not alone! I’m getting lots of questions about this.
Luckily, artist Lisa Call has done all the work for me. In her blog post “Do I need a Facebook fan page?”, Lisa writes that Facebook intended for profiles to be about individuals (“This is where we all talk about our cats and dogs and what we had for breakfast and the world is a better place as a result”). In contrast, a fan page “is a facebook page for businesses, institutions, organizations and people that have fans . . . Basically anything that isn’t a person just looking to chat with friends.”
Here's the clincher. The Facebook Terms of Service state:
All personal site features, such as friending and messaging, are also for personal use only and may not be used for professional promotion. . . . Using personal site features for professional promotion, or creating unauthorized Pages, may result in your account being warned or disabled.
There are plenty of instances where people had their Facebook accounts disabled because they were abusing the policy against professional promotion on personal profiles. That was enough reason to get a fan page for me! (Thanks to all who have signed on to be an Art Biz Coach fan!)
Read Lisa's posts for much more information.
- Do I need a Facebook fan page? — Lisa outlines how pages are different from profiles and makes the point that they’re really just pages, but we have come to refer to them as fan pages
- Facebook Fan Page — Practical Tips — Lisa walks you through the process of creating and promoting your fan page