September 14, 2010 | Alyson Stanfield

Start a Fan Page (a.k.a. Business Page) on Facebook

If you want to get your art online quickly and inexpensively, start a fan page (a.k.a. business page) on Facebook.


I can think of 5 reasons that Facebook should be your first step toward an online presence.

  1. Facebook has over 500,000,000 users. FIVE HUNDRED MILLION. But . . .
  2. You don’t have to be a member of Facebook to view a fan page. They are public. (This is why you need a fan page and not just a personal profile on Facebook.)
  3. Facebook allows you only 5000 friends, but you can have unlimited fans.
  4. Facebook fan pages are indexed by Google and appear near the top of search engine results.
  5. They’re free!
biz basics

You do not need a personal account to start a fan page — only a business account. Facebook warns, however, that functionality is limited without the personal account.
So, let’s assume you have a personal account on Facebook and want to create a business/fan page. It's easy to do in 5 quick, though not very intuitive, steps.
From any page Facebook, scroll down to the very very bottom of the page. In the lower right corner, click on Advertising (I know, right? Who would have thought it would be under Advertising!).

Step 1: Click on Advertising at the very bottom, right side, of any Facebook page.

A screen will open up and want to sell you advertising. Don't do it! At least not just yet. Instead, click on the Facebook Page hyperlink in the center column.
Step 2: Click on the hyperlinked "Facebook Page" in the center column.

Finally! The big green button we're looking for!
Step 3: Click on Create a Page when the next screen opens up.

You want to create an Official Page, not a Community Page.
Select your category. And please don't select Local Business! I think that's one of the dumbest categories for an online business. If you're online, “local” doesn't mean squat. Go for Artist, Band, or Public Figure and then select, presumably, Visual Artist from the drop-down menu.
Facebook Fan Pages for Artists
Step 4: Select a category for your page

Type in a name for your page. Most artists have found that they like to have a business page name that is different from their personal profile on Facebook. So, you might add a descriptive word (art, fine art, paintings, sculpture, photography) to go with your name, like these artists have done:
Charlotte B. DeMolay Art Studio
Mark Yearwood Abstract Art
Mary Claire Studios
The Art of Hallie Mack
Artists Fan Pages on Facebook
Step 5: Type in the name of your fan page and Click on Create Official Page

While I publish this as for beginners, I would also urge non-beginners to create a fan page — for the same for reasons I outlined above.
Be sure to read what the 3 most critical items are for your page.
Coming up: I’ll show you how to turn friends from your personal page into fans for your Facebook professional page.

29 comments add a comment
  • Whoda thunk there’d be different looks to those pages. I’m smiling because it seems those gremlins never show themselves until you hit the publish button. Thanks for sharing this excellent information Alyson. Looks like I’ll need to spend a few minutes getting my act together and re-focusing some energy on my facebook page.

    • Peter W

      Excellent tips but you forgot one very important thing…
      When you start a fan-page you need to get initial fans for your page. I started all my fan-pages with bringing initial fans from When i get decent fan-base new fans just keep coming by themselves. It is like following the herd or something.. In my cases it seems that people tend to like what other people like. Anyway good luck people with your fan-pages.

  • Thank you Alyson! Got my page! “Victoria Culbertson Art Studio” on fb! Worked fine

  • Unfortunately, I made some mistakes when I set my fan page up, and now can’t make changes (the local business category, for one). I thought of deleting it and starting all over, but that means starting all over with fans, too.

  • […] Update: I just discovered that the below screen captures only apply if you already have another page. Otherwise, you won’t see the Ads & Pages link in the left column. Here are updated instructions. […]

  • Sandhya Manne

    Hi Alyson,
    I created mine yesterday “Sandhya Manne Studio ” FINALLY actually you forced me to and i am glad…That was spoon feeding what else could i have asked for…so just gulped it down..
    Else i would have had to spend hours researching about it ,which was why i had been postponing it in the first place…Thank you Thank you…
    Actually i did have a slight problem creating it, since i did not have the “ads and pages ” icon as was shown on your screen shot..but after half and hour of research, fighting, and a little help from hubby, we figured it out…
    I used the search option on the top and typed in “create ads and pages”
    and i got the Facebook Ads page which is your 2nd screenshot on this post…
    So here i am on my way creating a fan page…
    Waiting for you next post…
    Thanks a ton

  • Philip Koch

    Alyson, thanks for the extra “spoon feeding.” Some of us require that.

  • […] takes some effort to turn Facebook friends into fans, but it can be […]

  • Alyson, thanks so much for this information. I started my fan page a short time ago, and I also made the mistake of choosing the local business category. I only have a few fans so far, and I’m wondering if it would be better to cancel my page and start over before I get too far along.

  • David

    I have a personal FB page and a business page. I also run a 2nd business. Can I have a personal page and two different business “fan” pages with the same account? Will the two business pages stay separate?

  • […] With everything that Facebook offers, why do I still need a […]

  • DAVID…yes, you can publish two Business pages or as many you wish.
    Use this link to get to the Create page screen:

  • Alyson..I think you have a real hit with your blog and your Linkedin group!
    I have enjoyed seeing the art of so many very talented people all over the world!

    • Alyson Stanfield

      Thanks so much, Dan. I’m so happy you’re involved. I’ve been AWOL from LinkedIn for a couple of weeks, but I’ll be back. Luckily, I have very talented people helping out with it.
      And you live in beautiful Fairhope? I LOVE your town. Really a cute town!

  • Yep..I actually get to live and work in Beautiful Fairhope!! It is a dream in itself. Please come back this way soon! I remember when you gave the talk in Mobile. Dan

  • Alyson,
    Is there a way to change a personal page to a business page? I have a personal page, added another page for my digital scrap kits, but it was hidden by the original personal page. So I deleted it and started another personal page with a different e-mail addy using Today’s as the first name and Scrap as the last name, LOL! I became friends again with all my digital designer friends already! I would hate to have to do that all over again, LOL! Hope you have a good answer for me….the one I want, that is! :)

  • Thanks, Alyson. From what I read, I couldn’t find a way, either! RATS! I did set up a page. Do you know if there is a way to make the business page the main page? I would prefer for the business page to be the main page instead of the personal page it is associated with. Thanks so much for your help!

    • Alyson Stanfield

      Vicky: Keep in mind that what you see is NOT what other people see. If you have a biz page, you’ll just send people to that page and not your personal page. Be sure to look at all of those related articles above.

  • vicky day

    OK. Thanks, Alyson! LOTS to learn, LOL! :D

  • […] Are you relying too much on Facebook? […]

  • […] If you haven’t created a page yet, see these instructions. […]

  • […] fan of art marketing guru, Alyson Stanfield at Here’s a link to her post “Start a Fan Page” about the value of a Facebook Fan page along with step-by-step instructions to get you started […]

  • […] a Fan Page? If not, follow our FAP post about promoting your art using Facebook and a further link a post by Alyson Stanfield at the showing just how fast and easy it is to […]

  • […] An oldie but goodie — Start a Fan Page (a.k.a. Business Page) on Facebook.  If you’re like me, you’re going “no.  Just… no.”  But the advantage is that you can put your gossip on one page and your business stuff AND samples on another page.  Your friends love you, but sometimes the Facebook algorithm will totally ignore all your posts.  And a Fan Page CAN be used in place of a web page for your art. […]

  • Het

    Hi Alyson,
    I use a working name instead of my full name. It consists of the three first letters of my surname. How does this stand in relation to copyrights?
    Thank you for all the information on your blog.

  • I can’t get my community page to go live? it shows up in admin but not on fb. what do i do?

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