Fun isn't a word used very often when we think of marketing or business tasks. Still, it's one of the criteria I suggest considering when you're thinking about whether to add something to your busy schedule.
When Covid hit, Brooke Harker threw her fears about doing live video out the window and created Saturday Night Live Art Shows—because she thought it would be fun. It started with just her, but quickly grew to a core of regular artists, with new ones jumping in each week.
I wanted to talk with her about it because these weekly events are open to any artist who wants to show off their art or, perhaps, the art that you collect. In fact, as you'll learn, the rules are, well, … What rules? This could be a great way for you to connect, practice your video (because imperfections are encouraged), and maybe even sell some art.
Brooke and I discuss:
- What happens during SNL Art Shows and how you can participate. They're 100% free!
- How participating artists have benefited from being part of SNL Art Shows.
- The 3 questions Brooke uses to prepare for live video.
See detailed show notes below.
Music by Wildermiss.
- “I'm an historian of the ordinary.” 3:00
- Brooke's first call for artists went out on Friday, March 27, 2020. 5:00
- What happens on a Saturday Night Live Art Show, and the variety of approaches participating artists have taken.. 6:00
- Daniela Matchael, who Brooke met at an Art Biz Success event, approaches it like The Daniela Show. 9:15
- Some participants record their videos ahead of time. 11:00
- Tom Mosser always has his Golden Retriever, Lucas, in the videos and takes a variety of approaches, including studio tours. 12:30
- This is about showing up, not about being perfect on video. Two weeks prior to the start of Saturday Night Live Art Shows, Brooke had never before done a livestream. 13:15
- Brooke remembers this wisdom from one of her favorite yoga teachers: When you want to do something, the desire has to exceed the fear. 14:45
- How Brooke has survived as an artist by connecting with people. 15:30
- “We have the power as artists.” 17:30
- The artists who helped Brooke organize this project are Sheryl Benjy, Nichole McDaniel, and Joan Marie. Each has an important role to play. 19:00
- Brooke describes the collaborative videos they created to promote the events and how they are going easy on themselves and not over-committing since they're all volunteers. 20:00
- This isn't just for professional artists. The youngest participant has been 4 1/2 years old. 33:30
- Other participants that Brooke has met through my programs include Joan Marie (previously mentioned), Suzanne Gibbs, and Lynn Goldstein. 34:30
- The 3 questions Brooke asks herself to prepare for live video. 38:00
- The artists use the Marco Polo app to communicate with one another. 40:30
- The visibility of participating has definitely gone up. 43:30
- Brooke is seeking artists from every single state in the U.S. and as many countries as possible. 45:00
- You're never going to get better at video until you start doing it and screwing up. 49:00
About My GuestBrooke Harker is a contemporary artist based in Los Angeles, California. Her lively paintings of cities and coastal scenes are characterized by energetic brushstrokes in ink and thick oil paint applied with palette knives. These vibrant depictions of daily life capture a sense of motion and highlight moments of synchronicity.
Harker calls herself a historian of the ordinary. Her paintings are a collaboration with all of the people who’ve contributed to a place over time: architects, engineers, city workers who’ve placed street signs and pedestrians whose colorful fashion landed in view at the perfect moment. All of their individual actions brought together one moment, fated to be captured on canvas. Follow Brooke on Instagram: @brookeharker.
Music by Wildermiss.