A few weeks ago I shared a post from musician Christine Kane’s blog with my Art Marketing Action Inner Circle members. As with many of Christine’s posts, it had insight that was of equal value to visual artists, musicians, poets, writers, and dancers. A number of Inner Circle members flocked to Christine’s blog and she took notice. (Thanks to Julie Thompson for first sharing Christine's blog with me.)
Yesterday, I opened a small mailer from Christine. She sent me my very own copy of her CD “Rain and Mud and Wild and Green” with a short, handwritten note of appreciation for sending people to her blog. Now, I’m a fan for life! I’m playing the CD right now and can’t wait to listen more closely to the words. It’s a beautiful album and I'm crazy about the title.
This was a simple thing for her to do, but it did take time and effort. She’s just as busy as the rest of us. But she knows how important it is to say thank you in order to cultivate raging fans. And she was genuine in her appreciation.
So, here’s my question . . . What can you do to create fans for life like Christine has done with me?