Bang! Pop! Pow!
Is that the sound of leftover fireworks I hear? Or is your art business on fire?
I would love to hear that it’s your business on fire – that you are Hot – Hot – Hot for what you have to share with the world.
If you’re only hearing fireworks outside your walls and not inside your body, there are four things you can do, and keep doing, to ignite the passion for your art business.
1. Embrace your role as CEO.
When you decide you want to earn money as an artist, you are no longer just making art. You are building a business.
As soon as you accept your role as CEO of your art business, you will experience a dramatic shift in mindset. You will understand that your talent is bigger than you. It’s the basis for a dialogue you are intended to have with the world.
Along with this comes the responsibility of ensuring that your business is run professionally and profitably.
What’s not to get excited about?
2. Schedule something big – with a deadline.
Every forward-thinking entrepreneur needs something to look forward to, and artists are no different. You want to experience the momentum resulting from snagging a new venue, hosting an open studio, or landing a commission.
Without events and deadlines on your calendar, you risk wasting time on social media and neglecting the hard work in the studio.
Don’t wait for things to happen to you. Create your own opportunities. OWN them!
3. Use your list.
You didn’t work hard to attract all of those people to your list only to let them rot in cyber-storage. Use your list!
People signed up to hear from you. If they haven’t heard from you in awhile, they’ll think one of three things:
- You aren’t doing anything worth sharing.
- Your business is too disorganized to get a message together.
- You don’t care enough about them.
Or, even worse, they’ll think nothing because they’ve forgotten about you altogether.
Staying in touch with your list is an opportunity you can’t afford to neglect. They are your community. Maintaining dialogue with them is rocket fuel for your art career.
Create a plan to use your list regularly and then keep that commitment to yourself and your audience.
4. Follow up with people.
Pay attention to signals. Opportunities are often abundant if you listen and act on them.
Did you catch that condition at the end of the sentence? You have to act on the opportunities.
If someone says they like your work, do you accept the compliment and move on? Or do you ask if they’d like to be on your mailing list and receive an invitation to your next event? Or invite them to your studio to see more?
In my experience with students and clients, lack of follow-up is one of the biggest mistakes artists make. I don’t believe it’s because you are lazy. I don’t accept that it’s that you are too busy because we make time for what is important.
I assume that fear is the reason most artists don’t follow up – fear that there will be a rejection on the other end or that they’ll be viewed as a pest.
You can’t allow fear to run your life. To live your best life … to take advantage of the precious years you have on Earth … you must embrace bold steps.
If you don’t follow up, you’ll always wonder, “What if . . .?” or “If only I had . . . “ Nothing takes the sizzle out of your momentum like regret.
How do you ignite the passion for your art business?