Know Thy Letter Recipient

I was sent an email today offering me an opportunity to become an affiliate to sell an artist marketing course. There were so many things wrong with this letter I can’t begin to point them out, but I’ll try:

1) It wasn’t personalized. No “Dear Alyson” or any indication that he knew anything about me or my website. He was trying to get me into buying into a product that I already offer artists!

2) It was sent from an email with a different name from the person who said “hello, my name is . . . “

3) It didn’t contain a real address or a way to opt out of receiving his solicitations (anti-spam laws).

I guess what bothered me the most is #1 and that it was so impersonal.

I thought: This guy is trying to teach artists how to market themselves and he can’t even market himself well.

There’s a lesson in there for all to learn.

Share this post

START NOW

Grow Your List

The challenge: to increase the size of your list by 10% in 4 months. You can do it!

Leave a Comment

Your email address will not be published.

Scroll to Top

I'd love to stay in touch!

If you’d like to be the first to know about about new podcast episodes, blog post, and program offers, just drop in your email addy right here. 

Ready for a new perspective?

Get 31 People Who Can Help Sell Your Art

You will also receive my regular news for your art business.
Privacy + Terms

Where can we send your special report?

Happy to send it!

You’ll also receive my regular news for your art business.

Privacy + Terms