Know Thy Letter Recipient

I was sent an email today offering me an opportunity to become an affiliate to sell an artist marketing course. There were so many things wrong with this letter I can’t begin to point them out, but I’ll try:

1) It wasn’t personalized. No “Dear Alyson” or any indication that he knew anything about me or my website. He was trying to get me into buying into a product that I already offer artists!

2) It was sent from an email with a different name from the person who said “hello, my name is . . . “

3) It didn’t contain a real address or a way to opt out of receiving his solicitations (anti-spam laws).

I guess what bothered me the most is #1 and that it was so impersonal.

I thought: This guy is trying to teach artists how to market themselves and he can’t even market himself well.

There’s a lesson in there for all to learn.

Share this post

Tired of being asked to donate your art?

Don’t be mad at people asking. They’re just doing their job. Instead, arm yourself with the tools for responding with the help of  this special report.

  • Craft a policy for donating your art and stick to it.
  • Set limits on your donations.
  • Follow real-life examples.

FREE with opt-in

Leave a Comment

Your email address will not be published. Required fields are marked *

Scroll to Top

Get This

How to Respond to Donation Requests gives you a process for crafting a donation policy along with exact wording from other artists.

8-page special report FREE with opt-in.

You’ll also receive my almost-weekly news for your art business.

Privacy + Terms

How to Respond to Donation Requests