Have you been baffled by what to do with the two lists that many artists have: one list for newsletters and a second one for blog posts?
My predicament (and solution) might be of interest.
[This post was published in 2013. While much has changed since then, the general premise is the same and it may help you.]
Please read on even if you don’t have this issue because I’m sharing big news that affects your Art Biz Coach and Art Biz Blog subscriptions.
For years I have been struggling with confused artists who don’t understand the difference between subscribing to the Art Biz Blog and subscribing to my Art Biz Insider newsletter. I get it!
I was confused myself. What do I post on the blog? What do I save for the newsletter?
Many of you probably struggle with the same thing. You have one list for your newsletter, while also offering subscriptions to your blog. Two lists – it’s a conundrum.
The First Step
I took what I thought was the first step toward ending the confusion several years ago when I began publishing the Art Biz Insider newsletter here on the Art Biz Blog.
In a sense, this only made matters worse because people who subscribed to both the newsletter and the blog received two emails with the same article within hours of one another. Oy! I can’t tell you the number of people who contacted me and said two copies were one copy too many. Even though the content was different in each update, I empathize with their response.
Given that my word for 2014 is clarity, it’s time to make a change. Time to end the confusion. I want to be clear with myself and clear with you about expectations.
I could have cut back on the blog and posted only once a week, like a lot of big-named coaches do. But I have more to share than that. So I’m taking another path.
Your Art Biz Blog Subscription
I am combining the two lists.
Beginning next week, I – not a guest blogger – will publish twice a week to the Art Biz Blog: on Mondays and Thursdays.
You will receive updates in your inbox on Mondays and Thursdays in the form of the Art Biz Insider. For now, the Thursday email will look much like my current Art Biz Insider and the Monday version will be shorter. We’re experimenting, so it will surely evolve. As always, you can unsubscribe when my articles no longer serve you by clicking on the link at the bottom of any email.
This new format means that I will have more contact with you, which I believe is a good thing for all. In the past, newsletter-only subscribers had been missing out on some excellent information because they didn’t subscribe to the blog. Likewise, I have not benefited from the potential sage comments of these subscribers.
By taking this step to combine lists, I’m creating a little more work for my team and me. The blog updates were automated. My Monday and Thursday emails will be created from scratch, which I hope makes them a little more personal.
My primary goal in combining my newsletter and blog posts is to eliminate some of the confusion about subscriptions. My secondary goal is to become more dependable. I want you to know that you can count on me for twice-weekly articles that help you build your art business.
It’s a big commitment, but I feel it’s important for a business coach to be consistent and reliable.
Thank you for your continued trust,