I started teaching online classes in 2002 without ever having taken an online class or even knowing that anyone else was doing it. I delivered lessons via email manually (without autoresponders) and the discussions were on a Yahoo group.
I started selling e-books in 2003 – immediately upon hearing the word “e-book.” I believe I had purchased one e-book that was formatted poorly, but I still thought it was magical that I could instantly download all of that information in one document.
I started presenting workshops in 2003 without researching how other businesses were doing workshops. I created proposals and letters of agreement that outlined my fees and expenses and got hired immediately.
Dive In and Do the Work
You don't have to have all the answers before beginning a project.
Whether it's trying a new medium in the studio, writing a how-to book, or teaching a class, just dive in!
Don't worry about how others do it. You will learn the ropes.
Yes, you'll make mistakes, but you would have made those anyway. When I look back at those early efforts in my business, I cringe. I've learned so much between then and now and I wish I had do-overs. The content and formats were far from ideal! But I delivered affordable content to people who needed it.
These were necessary steps in the evolution of my business.
As long as you move forward with integrity and good intentions for your art and for you customers, you can be proud of your efforts.