All has been quiet on the blog. My trip to Michigan took more out of me than I expected. I had a super 2-day workshop in Ann Arbor (full of WAY cool artists) and a very nice, laid-back book signing in Jackson. I took some great photos in Jackson, only to have my camera stolen from my luggage on my return flight yesterday. (Don’t even begin to leave a comment telling me how stupid this was. I know!) I learned my lesson. I trusted the TSA more than I trusted myself with the camera and that was a big mistake. Never check your electronics in your luggage! (Again, no comments here–just a lesson for you.)
So, here’s my photo-less, catch-up post.
Last week’s newsletter/podcast about using caution when adding people to your artist mailing list brought out a load of comments and emails. First, let me say that I am not hostile toward any artist who sends me a newsletter. Just indifferent to some of them because I don't know the sender. I’m not complaining, but I have to mention that it’s inappropriate to add people to your list who don’t know who you are.
My mailing list is comprised of people who have looked through my Web site, read this blog and my other articles (four years’ worth are in the Art Marketing Action archives), and heard of me through my book or from other artists. I have built a trust with 7000+ of them. Not so with many of the newsletters and emails I receive. I’ve never heard of many of the people who add me to their mailing lists. Sure, you may get my newsletter and think it’s only fair that I get yours, but I still may not know who you are.
Bulk email and email newsletters are not good ways to introduce yourself to someone because they’re impersonal and the recipient knows they’re going out to everyone.
What if, instead of you subscribing on my Web site, I just started emailing you my newsletter. Would you welcome it? Would you wonder why you started getting it? Would you think kindly of me? I tried this avenue when I first started as a way to get subscribers. I got some subscribers, but I ticked off a number of people. And that was before spam was so rampant. My heart sank with every Unsubscribe Me Now message that was returned to me.
I stand by this: introductions of your art should be more personal than bulk emailing to people who don’t know you.