The Art Biz ep. 161: My Money Odyssey and the Evolution of Art Biz Success

We all have a money story. Some are more interesting than others.

Maybe you made your riches and gambled it away for an MFA. Or you grew up in a house where thrifty was the modus operandi. Or you had to save for years in order to put yourself through school.

My money story will not keep you on the edge of your seat, but perhaps it’s something to which you can relate.

Fiona Verdouw oil painting
©Fiona Verdouw, Drying Out. Oil on panel, 40.6 x 76.2 cm.

In this episode of The Art Biz, I share my money story from an interview with Parker Stevenson of The Bottom Line by Evolved Finance.

It's the money story of an average person from a middle income family.

You will hear me talk about …

  • How my dad taught me to balance my checkbook (and how it was radically different from my mother’s suggestion).
  • How I learned to ask for money by collecting donations for charities as a little girl.
  • Setting the curve in my accounting classes at the University of Wyoming (which, by the way, I'm still waiting on some kind of badge for. Or at least an invitation into the accounting 101 hall of fame at UW).
  • Gaming the system at the U.S. Senate credit union, to get cash because I knew the checks I was writing would take 8 days to process.
  • How little money I had when I quit my museum job to start my business. 😬

I also mention my income accelerator, a process I developed and am teaching live in the upcoming workshop The Money Plan

Before we started, I told Parker I didn’t think I had much to say. I guess I was wrong. I hope you enjoy this conversation from The Bottom Line by Evolved Finance.


Sculpture by Nancy Lu Rosenheim
©Nancy Lu Rosenheim, Ostrich Wings Saddlebag. Fabric, canvas, plaster, latex and other mixed media, 84 x 52 x 60 inches.


“My mom volunteered to collect money for charities on the block, and she volunteered to do it because she sent her daughter out to get the money.”—Alyson Stanfield 

“I think probably those skills came into play when I worked in museums and wrote grants and asked for donations for the shows that we wanted to put on.”—Alyson Stanfield 

“If I have something that I believe in, I don't have a problem asking for money from people.”—Alyson Stanfield 

“I didn't want to sell art after 9/11. And I didn't know how to run a business because I'd been working in art museums for 10 years.”—Alyson Stanfield 

“You were definitely way ahead of the game in terms of just seeing the opportunity with the internet in a way where, again, I was in college in 2003, and I never would have even guessed you could do any of the things that you said you did in your business. I wasn't even aware that these were possibilities.”—Parker Stevenson

Anna Afshar watercolor
©Anna Afshar, Rainy Evening Reflections. Watercolor and acrylic on gallery wrapped canvas, 16 x 16 inches.

About The Bottom Line by Evolved Finance

The Bottom Line by Evolved Finance explores the financial journeys of some of the most successful online educators, thought leaders, influencers, and service providers in the online space. Each week, host Parker Stevenson sits down with a current Evolved Finance client to talk about their relationship with money and how their mindset has changed as their business has grown.

Look for their podcast here or by finding this logo wherever you listen. 


Parker Stevenson is the Chief Business Officer at Evolved Finance, an accounting firm that specializes in helping online entrepreneurs to build more profitable and financially stable online businesses. 

For over 8 years, Parker has been advising some of the top coaches, course creators, influencers, and thought leaders on how to make more sound business decisions using their financial data. Before joining Evolved Finance, Parker spent five years at adidas America where he became the US merchandising manager for golf footwear.

Follow Evolved Finance on Instagram: @EvolvedFinance

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