I’ve been reading two books simultaneously: Tribes by Seth Godin (just finished) and The $12Million Stuffed Shark: The Curious Economics of Contemporary Art by Don Thompson. They’re interesting reads–separately and together.Godin speaks of heretics. No, not that kind. He talks about the heretics that try something different and change the world. Don't do what everyone else is doing. Do the opposite! Godin inspires you to put down the darned book and start leading!
Thompson harps on branding: branded artists, branded galleries, and branded collectors. While “branding” might be new to the art world, the way business gets done in the gallery-auction-museum world has been around for centuries. Thompson’s heretic is Damien Hirst, creator of the $12million stuffed shark and branded artist extraordinaire.
Things are changing! Twenty years ago we could only think of one branded artist: Warhol. Now, there are many more. The economy and a new generation of artists (who grew up online and with marketing) will bring about more changes. How will art be sold and collected in the future?
Stick around . . .