If you wonder how you can get more people to sign up for your mailing list, read today's Art Marketing Action newsletter, where I give you three guidelines to boost your list.
The third item in my list of guidelines is to give people something they want. That's usually why you sign up for a list, right? Because the person has something you want to receive–something of value to you. Something like art marketing action tips.
What can you give them that they would want? Some ideas . . .
- A small, image of your work that they can download, print, and put on a bulletin board or in a small frame. You pick the image and tell them why it's significant. Entice them into wanting it for their own.
- An e-card they can send to people for a holiday or birthday. Or make it more unique than that. How about an e-card that wishes them a good night's sleep or a good hair day?
- A newsletter that is entertaining–not filled with fluff that's only about you. (More about newsletters in I‘d Rather Be in the Studio! The Artist's No-Excuse Guide to Self-Promotion.)
- An invitation to a subscribers-only preview party at your next exhibit.
I hope you'll leave your own ideas and experiences in the comments.