Increase your bottom line by offering upgrades to art buyers.
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Increase your bottom line by offering upgrades to art buyers.
Prefer reading to listening? Check out the Art Marketing Action newsletter.
Subscribe to the Art Marketing Action podcast at iTunes.
Instructions for subscribing to this podcast.
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1 thought on “Podcast: Offer an upgrade”
Funny, I got excited reading the newsletter title but had a completely different idea of ‘upgrade’ in mind. 🙂 Might I suggest a trade-in upgrade? I’ve always offered this, though quietly, and your post reminded me that I should announce it more loudly! Basically I offer a trade-in on paintings for the current sale value towards a larger painting. It’s win-win: some collectors may not be able afford the high price of a larger work, or they might prefer something bigger rather than building a set. The collector also gains from the increase in the value of my work too since I trade it for the current value of that size. For me I get back smaller works that are still sought after. In the current economy I see that as a big benefit for me. There may be more demand for smaller works and upgrades can help me keep a good range of smaller pieces on offer while also allowing me to continue creating the larger paintings.