Your friends and followers on social media are valuable, but the people who buy from you and entrust you with their email and physical addresses are your VIPs.
My email subscribers are my VIPs. If you are a subscriber, you know that I like to share gifts periodically as a reminder of how important you are to me.
My gifts are mostly special reports or worksheets, which wouldn’t be appropriate for your collectors and potential buyers.
So what do you give them? How do you roll out the red carpet for VIPs who offer their support and trust?
Here are some ideas.
Share Sneak Peeks
Before you post a new work to your blog or social media site, consider showing your list first.
Make it exclusive to them for 5 days and make it clear that this preview is just for them.
Discounts are often frowned upon by art-advice-givers, but I am all for discounts when you sell directly to buyers.
Why not?! Galleries offer discounts to their customers all of the time!
If you share a sneak peek (described above) in your newsletter or email blast, extend a discount for a limited time to subscribers only.
Likewise, if you raise your prices, give your collectors first dibs on your work at the old prices.
Schedule Collector Events
Host a private viewing at your studio or gallery before an exhibition. See how Janice Mason Steeves does this.
A different twist on this is Simonne Roy's Quiet Gallery Experience that she started when social distancing during Covid forced her to rethink an annual event.
Or schedule a collector appreciation night at your studio. This isn’t about sales. To take the pressure off, you could set a rule that nothing is for sale.
An appreciation night is about recognizing and honoring those who have supported you.
How do you roll out the red carpet for your VIPs?