I have witnessed a large number of artists build successful blogs.
I have also, sadly, watched even more artists’ blogs flounder.
There is plenty of room in the blogosphere for meaningful artist blogs.
With this article, I’m calling on all artists who have it in them to revive their blogs – to recommit to the practice of blogging and the art of improving what you write and share.
1. Blogging adds fresh content to your site.
Your content is built on a virtual space you own – not Facebook, not Instagram, not whatever-the-next-great-social-media-site-is. It powers up your site rather than turning over the traffic to one that you have no control over.
You can always share your blog posts to the social media channels, but the traffic will then point back to your site.
2. Blogging helps you grow as an artist.
You learn a lot about your art and your goals as an artist when you blog and interact with people.
Almost every artist I know who blogs regularly has shared with me that this is their #1 reason for blogging. It may not have been their most important reason for starting a blog, but it’s a strong incentive to maintain it.
3. Blogging can make you an expert.
When you share how-to content, demonstrations, and videos, you can quickly become an expert in your field. This is particularly valuable when want to lead workshops, teach online classes, or write a book.
4. Blogging provides content that you can repurpose.
Think about those times when you had to sit down and write an artist statement, grant or residency application, or complete a submission form. And your mind went blank. Nothing! The struggle was unbearable.
When you regularly write about your art, you build a vocabulary for your art career and business.
Above all, you must write for yourself.
Blog for Yourself
Sounds silly, doesn’t it? That you would spend a lot of time writing without anyone else reading it?
What I mean is that your blog will be more meaningful (to you and to others) if you write to discover more about your art and process.
Write for the sense of accomplishment.
Write because it gives you pleasure to understand your art on a deeper level.
Write because you might connect with someone, somewhere that makes it all worthwhile.
Writing whatever it is you think collectors want to read is often a mistake because the most sophisticated collectors want to get inside your head. They want to know about you, your work, and your life as an artist.
Give them this joy! And make it a joyful process for yourself too.
The first hiccup on the road to blogging stardom happens when you realize your blog isn’t a smash hit immediately.
There’s no instant gratification at a blog’s birth. No showering of thumbs-up signs or insightful comments.
The lack of comments, readers, and feedback could leave you despondent if you let it. But you won’t, because you remember that you’re writing for yourself. You’re going to keep it up regardless of who else shows up.
You didn’t become a skilled artist overnight and you shouldn’t expect to be an expert blogger out of the gate.
Be patient, grasshopper. Go easy on yourself and embrace the learning process.
This commitment to a practice is the reason that blogging isn’t for everyone. If you can’t maintain it, your blog will start looking unloved and won’t do you much good.
I advise you to keep your renewed enthusiasm for your blog to yourself until after you’re certain that your commitment will stick.
Are you ready to revive your blog? I’d love to hear your thoughts about blogging and see your blog – just leave a comment and a link below.