Doesn’t it feel good when other people say nice things about you and your art?
It’s easy to pass along this sensation to those you care about. Sharing the stage and shining the spotlight on other people will turn them into fast fans while taking some of the weight off of you to promote your work all of the time.
It will also make you feel good!
Here are some ways to share the stage.
Give other artists a small feature near the end of your newsletter. Tell your readers why you selected the artists.
Share artists’ Facebook pages on your Facebook profile or business page. You can also promote their blog or website if they don’t have a Facebook page.
Tweet a link to a work or blog post by an artist you particularly admire. Say more than “Nice work” or “Great post!” Tell your followers why you think they should take time to click.
Create a Pinterest board of your favorite artists’ work – always pinning from the artists’ original images rather than Google Images or other sources. I like to get permission before I pin artist images, so perhaps you should take this extra step in case there is any question.
Your Collectors & Friends
Feature a picture of your collector with your art in your newsletter, on Facebook, or on your blog or website.
Consider making a short video of your art installed in a collector’s home or office. This works even better if the collector wants to gush about your art on the recording.
Your collectors and friends have businesses too! Promote their businesses whenever you can.
If the friend’s business is art-related, share the resource in your newsletter or with your Facebook followers. You might even ask if he or she wants to write a guest post for your blog.
If you’ve done business with your friend or collector and can vouch for his service or product, send him an unrequested testimonial with permission to add it to his promotions. In addition, write something complimentary on his Facebook page.
Don’t forget about Yelp! I get great joy out of writing positive reviews on this site for businesses and restaurants that I love.
Create a Pinterest board of your collectors with your art (with their permission) or their businesses (permission usually not needed unless copyrighted images are an issue).
Doesn’t it feel good to share the stage? Tell us how you are doing this in your art business by leaving a comment below.