SlideShare is a presentation tool that can you help you promote your art to a whole new audience at no cost.
If you have images and access to Microsoft PowerPoint or Apple Keynote, you can make a SlideShare presentation.
Harriete Estel Berman of the Ask Harriete blog says SlideShare is her favorite method for promoting her art online. Her SlideShare site includes a number of presentations of her artwork. I recommend Obverse Obession, a 2-minute look at Harriete's chocolate pot with the same name. It's very entertaining!
There are six steps involved in creating a SlideShare presentation.
1. Create an account on SlideShare.
To add your profile after creating your account, look under your name in the upper right corner of the page. It's under “Personal Information” rather than “Public Profile.” The best general art category is strangely titled “Photography/Arts.”
2. Write a script for your presentation.
What is the story behind your presentation? What's the focus? Will you use audio? Will you add text to your slides, or will you just have images of yourself and your art? Any way you look at it, you need to map out the order and content of your slides.
3. Create your presentation in PowerPoint or Keynote.
4. Record any audio.
This requires some technology know how. While audio is optional, it adds a whole new dimension to your presentation.
5. Upload your file to your SlideShare site.
Be patient because it can take time for a large file to upload.
6. Tell people about it!
You can add your SlideShare presentations to your website and social media accounts—including YouTube.
While you want to share your work with those who know you, don't forget the added benefit of having a SlideShare site. Harriete says ” . . . most of the people watching my SlideShare presentations are not watching the presentation on my website but discovering my work on SlideShare itself or some other social networking site.”
Get ready to welcome a new audience!
Harriete's special 8-page report includes screen shots, specific information on how to create audio, and suggested resources. It's my September gift to you for newsletter subscribers. Join the free Art Marketing Action newsletter list and download the file instantly.
Listen to the audio version of this post.