Not too long ago, I was using the Art Biz Blog to post short snippets of information. For instance, in an October 2007 post, I mentioned a blog entry by someone else and encouraged you to read it. I wouldn’t do that today. Instead, I’d use Twitter and tweet it. Or I’d write a longer blog post that went more in-depth about the original post: what was good about it, what I disagree with, etc. Social media has evolved and changed the way I approach blogging. Here is how I see the missions for the top three social media platforms I use.
1. My Blog
We used to call blogs online journals. While including personal details is certainly okay from time to time, it’s best to stick to your topic (your art and subjects) as much as possible. My blog, the Art Biz Blog, is about the business of being an artist. It’s where I write 300-word articles to help you build your career. It’s also the place where I might respond to a direct question from a non-client if I think others can benefit from the information.
The content from my blog and newsletter are almost indistinguishable, so I incorporated my newsletter into my blog, where you can read a new issue every Monday (which is what you're reading right here). I’m currently assessing how my newsletter can better complement–without duplicating–blog content.
How it works with other platforms –> Almost every week I post the Tweekly on the blog, which highlights the most useful tweets I’ve sent on Twitter that week. No one can catch every tweet and some contain helpful tips and resources. I find the blog is a good place to post a roundup.
Your Facebook profile is your chance to be as personal as you like. This is where you put the personal stuff that you might have previously posted to your blog. But remember not to add any information that you wouldn’t want a gallery dealer, art critic, or top collector to see. In contrast to the personal nature of your Facebook profile, your Facebook fan page is where you promote your art and business. I recently wrote a post about why you need the fan page, which includes how-to resources for setting it up. See it here.
How it works with other platforms –> You can publish your blog posts on Facebook and update your Facebook status through Twitter. While this is duplicating your information, very few people would ever see the duplication. They’d see it on one place or the other, and you’re lucky when they see one! Consider it covering your bases.
This is the platform to use for announcing new blog posts, sharing quick tips, and retweeting (repeating) interesting things you read from other tweeps (people on Twitter). I used to post announcements on my blog for various workshops around the country. My new policy is that I post to the blog only my own workshops or (infrequently) teleseminars/webinars that anyone anywhere could attend. If I’m asked to spread the news about an event that takes place in a bricks-and-mortar location, I use Twitter. More people will see it on Twitter and retweet it–causing the details to get around much faster than if I post it to the blog.
How it works with other platforms –> Use Twitter to update your Facebook status and to announce your blog posts (don’t forget to entice your followers to click and include the link!).
This is just a general outline. There’s much more to be added here, but I hope this helps you distinguish the various social media possibilities.