Are you relying too much on Facebook?
I have heard of many artists abandoning their blogs in favor of Facebook.
Facebook should be only one of your marketing tools. You can't throw all of your faith behind a site you don't control. It's like putting your career – everything you've worked so hard for – in the hands of a single gallery.
You Can't Control Facebook
Facebook changes the rules of the game constantly, and often without warning.
Recently, Facebook decided that it knows better than you whose feeds you want to read on your home page on Facebook. It changed the default feed to “Friends and pages you interact with most.”
When we add an update to our profile or fan page, we think that everyone who is a friend or fan will see it. Not so. Unless Facebook users go in and change this setting, only the people you interact with most will see your updates.
This has enormous implications, especially for our art businesses. To find out more about this topic and how you can change your settings, I suggest reading this article by Dan York.
You don't want to be beholden to this atmosphere.
You Can Control Your Sites
As I describe in the new chapter of the revised edition of I'd Rather Be in the Studio, you have to maintain a solid online base camp – a site where you have 100% control.
Your website or blog looks the way you want, displays the information you want people to see in a format that is most pleasing for your art, and is altered only with your blessing. You're in charge on your domain.
Don't rely too much on social media tools. They're just tools, after all. You need to build a powerful Web presence through your own site.
What do you think?
One Last Thing
My new membership site, the Artist Conspiracy, launches TODAY! Get on the complimentary call at 2pm ET to find out what it's all about. Or get the recording after the call. Details here.