Studio Signage to Attract Attention

I snapped this picture when I visited Palisade, Colorado in June for a book party at Dianna Fritzler’s studio.
I’ve been to a lot of artist studios and co-op galleries, but have never seen signage quite as impressive.
Every artist with a studio in this building is represented with a weatherproof sign on the outside wall – clearly visible from across the street or when coming up on the building.
Notice that these aren’t wimpy signs. They’re HUGE! They are full color, with a representative work from each artist underneath the artist’s name in large, legible letters.
See how much more effective this is than putting a bunch of names on a group sign?
Kinda makes you want to see more, huh?
PS: You can meet the ever-vibrant Dianna Fritzler at my Social Media Immersion workshop in Golden in October. Details.