alternative venues

Christie Marks oil and acrylic painting of a large pink and white lotus flower with dramatic, dripping rich colors like magenta, turquoise, and yellow in the water’s reflection

Use the attraction method for art venues before you make the ask (265)

So many artists reach out to venues too soon — before the relationship exists and before the venue has any reason to say yes.

Introducing the attraction method for building visibility with a space manager/director/curator long before you make an ask. It removes the awkwardness and allows you time to ensure a good fit. When the time comes to ask for a show, you’re not a stranger.

Use the attraction method for art venues before you make the ask (265) Read

Abstract acrylic painting by Gail Salzman of a combination of large geometric blocks and curved, organic elements in earth tones of olive green and ochre contrasted with softer tones of peaches and tans.

The artists who don’t wait to be chosen (264)

Waiting for gallery representation or other opportunities to cross your path is a common theme I see among artists, but it’s not a good strategy.

In this episode, I make the case for taking control of where and how your work is seen, with real examples of artists who showed up in unexpected places and made it work. If you’ve been cycling through juried shows or hoping a gallery will find you, this one is worth your time.

The artists who don’t wait to be chosen (264) Read

Artist and instructor Adele Sypesteyn

Leaving gallery representation to reach more art buyers with Adele Sypesteyn (163)

Have you ever been so focused on a goal you thought was right for you that you missed opportunities that might have been better?

You just knew that this one direction was the path you needed to take. And you might have ignored that it wasn’t working or didn’t feel like the right fit. Adele Sypesteyn discusses adjustments she has made to her art business over the years.

Leaving gallery representation to reach more art buyers with Adele Sypesteyn (163) Read

Adele Sypesteyn

The Art Biz ep. 36: Reaching the Other 99% for Your Art Business with Adele Sypesteyn

Have you ever been so focused on a goal you thought was right for you that you missed opportunities that might have been better?

Chances are good that you can’t answer that question because you were so myopic. You just knew that this one direction was the path you needed to take. And you might have ignored that it wasn’t working or didn’t feel like the right fit.

This week’s podcast guest, Adele Sypesteyn, has been making a living from her art for 4 decades. But she never gets too comfortable with income coming from a particular source. She pays attention to changes in the marketplace and economy. And she educates herself.

The people who go into galleries are 1% of the population.
I wanted to reach the other 99%.

Listen to learn how Adele made the decision to pull out of her galleries and how she easily replaced that income.

The Art Biz ep. 36: Reaching the Other 99% for Your Art Business with Adele Sypesteyn Read

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Consider 44 possible reasons why your art isn't selling.

Cover of free report: When Your Art Isn't Selling
  • External Factors
  • The Work Itself
  • How You’re Showing It
  • The Buying Experience
  • How You’re Connecting
  • How You’re Promoting It

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