collectors Archives

The Art Biz ep. 147: How to Guarantee that People Remember You with Skip Hill

When Skip Hill said he needed a system for following up with his collectors, I knew I wanted to help.

He was neglecting his important business relationships at the most basic level. He said he was tired of being the stereotypical bohemian artist and ready to hone his business chops. Skip understood that the place to start this new commitment was with his network.

The Art Biz ep. 147: How to Guarantee that People Remember You with Skip Hill Read

Maria Brito a light skinned woman with long dark brown hair stands by a portrait light

The Art Biz ep. 127: She’s the Link Between Artists, Galleries and Collectors with Maria Brito

Maria Brito is an advocate for democratizing the art world for artists, and for collectors who might be interested in buying art but aren’t yet ready to spend tens of thousands of dollars.

We talk about how she works with artists, galleries, and collectors and why she thinks there has never been a better time to be an artist.

The Art Biz ep. 127: She’s the Link Between Artists, Galleries and Collectors with Maria Brito Read

To Trade or Not to Trade (with Another Artist)

You’re minding your own business at your show when an artist you don’t know comes up and asks you if you want to do a trade: his artwork for yours.
You don’t know anything about this artist’s work. How do you respond?

To Trade or Not to Trade (with Another Artist) Read

Roll Out the Red Carpet for Your VIPs

Your friends and followers on social media are valuable, but the people who buy from you and entrust you with their email and physical addresses are your VIPs. My email subscribers are my VIPs. If you are a subscriber, you know that I like to share gifts periodically as a reminder of how important you are to me.

Roll Out the Red Carpet for Your VIPs Read

No Action After the Down Payment

Here’s the situation . . . Someone gave you a down payment on one of your artworks. There was no agreement that outlined terms of payment. Months or even years have passed. The would-be collector hasn’t returned letters, emails, or phone calls. You’ve tried! Deep Thought Thursday

No Action After the Down Payment Read

How Evernote Can Save Your Relationships with Collectors

Database/spreadsheet programs for artists can be complex and clunky. Guest blogger Laurie McCarriar outlines 5 ways to use Evernote, a free app for Mac, PC & mobile devices, to cultivate collectors.

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Buying The Artist

“People don’t buy art, they buy the artist.” Deep Thought Thursday: Discuss this quote. What does it mean? Is it true?

Buying The Artist Read

Collecting Your Collectors' Names

Artist Lee Shiney creates a buyers’ packet for the back of his art so that he knows where his art ends up. When people register the art, they can also request to be added to his mailing list.

Collecting Your Collectors' Names Read

Kyle Vincent Thomas, Weathered (study). Oil on canvas mounted on panel.

The Art Collector Next Door

Don’t delete people from your mailing list or wipe them off your radar just because you think they’re not potential buyers. Part of your job as marketing wizard for your art is to figure out who your audience is. But there will be times when you come across people attracted to your art that don’t

The Art Collector Next Door Read

Blogging to attract art collectors

Collectors want to know you’re going places. Reveal–through your blog, Facebook, Twitter, etc.–that your art career is active. If your work is good and you present it well, we’ll be interested. If you have good content, you will gain readers. More readers=more people to refer you.

Blogging to attract art collectors Read

collectors

Your Artist Mailing List: Rethinking + Assessing