LIVE HUMAN BEINGS
The purpose of your subject line is to get people to open your email message. If you’re stuck on the same old, lame old subject lines, try to be a little more creative. It’s possible to be interesting without falling back on cute.
Sending your first email blast–what to say
Email blasts are often promotional. They can be newsletters, announcements, invitations, or the like. If you approach your first email with humor, you’re likely to get a better response.
Sending your first email blast–what to say Read
Marketer’s dilemma: How many email messages are too many?
One of the sections in my book responds to an excuse I hear artist often make for not promoting their art: I don’t want to bother people. No one wants to bother anyone while we’re promoting our stuff, but we know we have to keep our names out there. I just sent out two large
Marketer’s dilemma: How many email messages are too many? Read
Slow Down and Get Your Email Blast Right
You have something you want to tell people, so you quickly throw together an email announcement and push Send. Immediately, you remember the details you forgot to put in your message and are horrified to find errors. Email is so convenient, cheap, and fast that we forget to consider the consequences when we don’t use
Slow Down and Get Your Email Blast Right Read
How to Announce a New or Updated Website or Blog
You have a new website? So what? They say that’s the biggest question in PR: So what? You know as well as I that there is no longer anything new or exciting about having a website. Everyone has one. In announcing a new site or update, don’t focus on the newness of it. Instead, focus
How to Announce a New or Updated Website or Blog Read
Tweak Your Email Habits
Connie Lippert, Order (Cocochineal Series). Wool hand-dyed with natural dyes, linen, 24 x 24 inches. © The Artist It’s probably the marketing tool you use most. So much so, in fact, that you do it without even thinking. You dash off an email. You quickly hit Reply. Or you blast your list at the last