After the workshop, perhaps 5 days later, I send all students an email with a link to a special page just for them. This page has about 20 additional, highly relevant resources. I opt for doing it this way because:
How to Get Students to Visit Your Site Read
Marketing is a combination of everything you do to promote your art. You need to periodically examine the tools and platforms you’re using to promote your art to locate and repair the leaks in your marketing.
Repair the Leaks in Your Marketing Read
In his talk to the World Domination Summit, Behance Founder/CEO Scott Belsky encouraged us to stop reacting and start pro-acting (my word) in order to protect our ideas and make them happen. When we react, we are inviting others to prioritize our time. We allow others to steal our attention away from our big ideas.
Are you in charge of your workflow? Read
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Pay Attention to This Post [Updated] Read
In order for your last-minute marketing message to work, it must have a single choice – a single call to action. If you’re mucking up your marketing message by adding too much to it, you won’t be effective.
A Single, Focused Call to Action Read
If you’re not overwhelmed by too much email, you’re one of the few. If you’re fed up with hundreds of messages in your inbox or if you find that you’re not responding to very important messages, it’s time to get a grip on your email. Here are my top time-saving tips for email. 1. Turn
8 Time-Saving Tips for Your Inbox Read
When you send people to the home page of your website, you’re asking them to decide where to click. You’ll have better results when you direct traffic to pages that lead to action. Note: I’m using the term “website,” but this advice can be applied with equal vigor to permalinks on your blogs. 1. Create
Direct Traffic to 1-Stop Content Pages Read
A sampling of email subject lines from my inbox over the past 3 weeks include the following without comment. I will tell you only that they are all from artists or galleries and most (if not all) of them I did not request. If you think one of these is yours, you might be right. But you might not be. A number of messages had the same or a very similar subject line.
Email Subject Lines: Winners or Snoozers? Read
Bulk email messages can hit a lot of people at once, but your personal notes will elicit action. We’ve become too dependent on growing our email lists and sending easy messages to vast numbers of people. This is the most popular method to communicate with your contact list, but it shouldn’t be the only way
Get Better Results with a Personal Plea Read
Kirsty Hall messed up and admitted having people on her email list who might not have asked to be there in the first place. She wrote a humble letter and told her list how they could remain on her list. She also told them that they had one week to act. Read the letter in this post.
How to Be Humble When You've Messed Up Read
