Email subject lines shouldn’t be an afterthought. Their purpose is to encourage people to open your email.
There’s no use sending an email if people don’t open them.
Here are 7 tips for improving your subject lines and, as a result, your open and click-through rates.
Master your subject lines in 49 characters or less Read
It doesn’t take a genius to understand why nobody came to your art show.
Let’s set aside the bad weather, natural disaster, flu epidemic, or major tragedy in the community. And not count people who are out of town or live too far away, or those who have tickets to the theater or are nursing a sick child.
We’re going to focus on the able people on your mailing list who would be most inclined to come out and support you. Except they didn’t.
The reason they didn’t come is because you assumed too much.
Let’s look at 4 ways this might have played out.
You assumed the venue would get the word out.
Oops! You’ll never do that again. Venues, regardless of the type of venue, have an entire program of artists and exhibitions lined up. Sorry to break this to you: you are but a small fish in their big pond.
What’s important to you isn’t always critical to them.
You can’t rely on the venue to get people to your exhibition.
You assumed people would see your invitation on Facebook.
You can’t post an invitation once or twice to social media and expect results (especially these days). I don’t know about you, but
Why Nobody Came to Your Show Read
How do you start a mailing list? One step at a time. This doesn’t have to be difficult, but you do need to follow the law if you are sending marketing messages through email.
Your list starts with everyone you know, but I want you to do a few more things before you add names and addresses to an email marketing platform.
How to start your email list Read
There’s an epidemic going around.
Don’t panic. If it strikes, you won’t need to rush to the ER or be quarantined. But you will need to take immediate action.
Your physical health isn’t in peril, but the health of your art business is at stake.
The epidemic is SENS – Sloppy Email and Newsletter Syndrome. Let me explain the symptoms so you can self-diagnose.
This is the most destructive of all the SENS symptoms.
Rx for Sloppy Newsletter Syndrome Read
How to make sure people on your list receive invitations without bugging them too much?
Afraid of Sending Too Many Emails to Your List? Read
What makes someone want to work with you? Sure, it might be your art, but there are a lot of talented artists out there. If you don’t approach your business with the same professionalism you give your art, you are likely to be passed over for other artists. Based on my conversations with heads of arts agencies, curators, and gallerists . . .
How to Be a Joy to Work With Read
Email has become indispensable for marketing, but sometimes we can’t see what’s right under our noses. If you are in an email funk and not seeing results from what you’re sending, consider these five remedies. 1. Understand the difference between newsletters and solo emails. A newsletter is usually a regular update (weekly, bi-weekly, or monthly) that has consistent features.
5 Cures for the Email Blahs Read
If you call my business phone and I’m unavailable, you will get a recording that says I respond fastest to email. I love email. Like most business owners these days, I prefer it for my primary communications tool. There are numerous situations when you must stop typing and start talking. Here are five examples.
Stop Typing And Start Talking Read
The people who give you their postal and email addresses are your secret marketing weapon. They have trusted you with their information and said they want to hear from you. They’re your Valentines! Pull an arrow from your quiver and aim some love in their direction.
Email is easy. I prefer email to the phone in almost every situation. Almost. Sometimes you have to talk. Email is not good for picking up on subtleties about situations and building trust. Unless we’re extra careful with our messages, email can be easily misunderstood by all parties involved.
Pick Up The Phone and Dial Read
