Email subject lines shouldn’t be an afterthought. Their purpose is to encourage people to open your email.
There’s no use sending an email if people don’t open them.
Here are 7 tips for improving your subject lines and, as a result, your open and click-through rates.
Master your subject lines in 49 characters or less Read
How do you start a mailing list? One step at a time. This doesn’t have to be difficult, but you do need to follow the law if you are sending marketing messages through email.
Your list starts with everyone you know, but I want you to do a few more things before you add names and addresses to an email marketing platform.
How to start your email list Read
There’s an epidemic going around.
Don’t panic. If it strikes, you won’t need to rush to the ER or be quarantined. But you will need to take immediate action.
Your physical health isn’t in peril, but the health of your art business is at stake.
The epidemic is SENS – Sloppy Email and Newsletter Syndrome. Let me explain the symptoms so you can self-diagnose.
This is the most destructive of all the SENS symptoms.
Rx for Sloppy Newsletter Syndrome Read
How to make sure people on your list receive invitations without bugging them too much?
Afraid of Sending Too Many Emails to Your List? Read
What makes someone want to work with you? Sure, it might be your art, but there are a lot of talented artists out there. If you don’t approach your business with the same professionalism you give your art, you are likely to be passed over for other artists. Based on my conversations with heads of arts agencies, curators, and gallerists . . .
How to Be a Joy to Work With Read
Email has become indispensable for marketing, but sometimes we can’t see what’s right under our noses. If you are in an email funk and not seeing results from what you’re sending, consider these five remedies. 1. Understand the difference between newsletters and solo emails. A newsletter is usually a regular update (weekly, bi-weekly, or monthly) that has consistent features.
5 Cures for the Email Blahs Read
If you call my business phone and I’m unavailable, you will get a recording that says I respond fastest to email. I love email. Like most business owners these days, I prefer it for my primary communications tool. There are numerous situations when you must stop typing and start talking. Here are five examples.
Stop Typing And Start Talking Read
The people who give you their postal and email addresses are your secret marketing weapon. They have trusted you with their information and said they want to hear from you. They’re your Valentines! Pull an arrow from your quiver and aim some love in their direction.
Email is easy. I prefer email to the phone in almost every situation.
Pick Up The Phone and Dial Read
After the workshop, perhaps 5 days later, I send all students an email with a link to a special page just for them. This page has about 20 additional, highly relevant resources. I opt for doing it this way because:
How to Get Students to Visit Your Site Read
