Twitter has some cool features that will help you find the best tweeps to follow. Following people in your target audience should lead to high-quality connections over time.
I'm a devotee of TweetDeck for reading and sending tweets – so much so that I've neglected taking advantage of the interface Twitter installed last fall. Here are some Twitter features I recently explored more in depth and will be using more often.
Review Who to Follow Suggestions
One of the things I like most on the Twitter interface is the Who to Follow suggestions on the Home page. These can be promotions like this top suggestion to follow Vegas vacation tweets that aren’t up my alley.
More often, they're spot on and include Twitter users that tweet about art. These are my kind of tweeps.
Just click on names to see if they're worth a follow. Refresh to find more suggestions.
Search for People to Follow
From that same page, click on “Browse interests” at the bottom of the Who to Follow section. (You can get to this same page by going to the Who to Follow tab at the top of any page on Twitter.) Here, you can browse by Twitter categories, such as Art & Design, or you can conduct a search on this page.
For example, let's say you paint or photograph lighthouses. Just plug in the word “lighthouses” and voilà! You find all kinds of people tweeting about lighthouses. Those are your tweeps.
Screen views such as this one show why your Twitter bio is so important. Having a keyword or two in your bio helps other Twitter users find you and, if your bio sounds interesting, we might follow you immediately or look up your tweets.
Share your Twitter tips or questions below.