You’re having an exhibition of your art. Congratulations!
The promotional postcards are designed and ready to be sent. Check! You’ve planned a couple of emails to your list. Check!
Now … what can you share with your friends, fans, and followers that is more interesting than “Come see my show!” but relates the message that they’re really going to miss out if they’re not there?
How do you tweet, post, shoot, and pin your exhibition without boring your followers and yourself?
In my experience, you’ll have juicier updates across platforms if you take time to create a list of possibilities ahead of time. You’ll also be less stressed about what to post each day.
Timesaving, Sanity-saving, Fun-saving tip: plan your social media in advance.
Here are just 22 examples of what you could be sharing across platforms.
Your Art & Space
1. Instagram close-ups of the material and messes around your studio.
2. Create a Pinterest board of the travel, books, music and other inspirations surrounding the work you’ll be showing.
3. Facebook or blog details of the art that will be on view – with a teaser that they’ll have to visit the exhibition to see the whole piece.
4. Create a 1-minute time-lapsed YouTube video of the installation process.
5. Facebook images, video, and links that are related to your subject matter – tagging people, businesses and organizations as appropriate.
6. Pull together a SlideShare video with all of the art in the show.
7. Blog or Facebook your task list for the last two weeks leading up to the opening.
8. Tweet examples of contracts or form letters you found helpful during the process.
9. Recommend people who have helped you in the process on LinkedIn or Yelp.
10. Make a video explaining the philosophy behind the installation plan or model.
11. Instagram the process of packing, crating, and shipping.
12. Facebook signs and marketing material at the exhibition (especially those with your name on them).
13. Tweet about other artists in the show or art on view at a nearby venue.
14. Create a Pinterest board just for your visitors that shares information about restaurants, bars and coffee shops in the neighborhood. I do this for people who come to my events in Golden – personalized with my experiences of the locations and businesses.
15. Facebook parking instructions with detailed photos.
16. Tweet that you’ve placed a 2” piece of art in one of the parking slots and tell people to look for it when they arrive. (But only if you’ve actually placed a 2” piece of art in one of the parking slots.)
17. Tweet photos of people looking at your art at the opening. Better yet, assign someone else to do this from your account.
18. Video fans and collectors raving about the exhibition.
19. Leave notes of enthusiastic anticipation about your upcoming show on the Facebook pages of the venue.
20. Instagram photos of the staff at the venue, gallerists, curators, preparators, and security guards.
21. Tweet notes of gratitude to the venue and its staff.
22. Facebook your appreciation to volunteers who helped you along the way (your kids, spouse, best friend)
Ta da! Now go make your own list before you find yourself scrambling for content.
Have you done any of these or know of anyone who has? Please leave a link in a comment so others can see examples.