There is no denying the import of video these days. Whether you’re chasing the Instagram algorithm for reels, streaming live on YouTube, or pulling together a video bio for your website, it’s more valuable than ever to make good videos.
It hurts to admit that even bad videos play better on social media than a regular ole photo, but as long as you’re going to the trouble to make a video, why not make it better?
Video is probably not your primary medium, but think of making videos as another creative act.
Explore the tools available to you. Try new ones. Consider your subject. Refine your composition.
My guest for this episode of The Art Biz has more specific tips for you.
Zach Wolfson is a friend and filmmaker who hails from a family that values creativity. He and I have talked about the videos we’re seeing from artists, and I suggested it was past time to get some tips from him to help you improve those videos.
Zach came up with 4 video mistakes he sees artists making.
- Over-editing and over-producing your art videos.
- Not showing yourself in your videos.
- Relying too heavily on time-lapses.
- Obsessing over the quality rather than just diving in.
In the interview, we go over these one at a time and Zach shares his ideas for fixing them.
Listen to the Podcast
- Zach’s career in filmmaking led to teaching artists how to make mini art videos. (1:50)
- Horizontal or vertical filming—which does Zach prefer? (5:50)
- Mistakes artists make when editing transitions in videos. (7:38)
- Over-producing filters, text, and other distracting elements. (10:52)
- Slowing down to capture the perfect shots. (13:53)
- The best POV in your art films. (17:52)
- Tips for overcoming your fear of the camera. (20:15)
- Does Zach recommend time-lapse videos? (23:34)
- The importance of sharing your story in your videos. (27:31)
- Leaving the legacy of your art through videos. (32:55)
A peek inside Zach's Beyond the Gallery series.
Zach Wolfson Quotes
- “Too many elements can be overwhelming for both you when making the video as well as for the people watching it.”
- “Just record for longer than you think you should. Your future self will thank you for it.”
- “Your videos themselves don’t need to be art because your art is art.”
- “If you can find ways to include yourself in your videos, it will attach you more to your art so people can connect with you.”
- “Let us into your world and be able to see you in the context of your space.”
- “People aren’t following you because of how well crafted your videos are. They’re following you because of your art.”
About My Guest
Zach Wolfson is a filmmaker who helps artists make simple art videos to market their art. He is dedicated to empowering artists, and believes everyone can make “mini” art videos that document your journey with ease and joy.
Zach’s greatest passion has always been working directly with artists. He has shared the stories of dozens of artists through his video series, Beyond the Gallery, and taught hundreds more through his blog, in-person training, and now inside his membership community, Ready to Record.
In addition to his work with artists, Zach has made videos sharing human-centered stories for galleries, museums, and companies that include Adobe, Discovery, and Sony.
Follow Zach on Instagram @zach.wolfson