How to Launch a New Website or Blog

Launching a website or blog is fairly straightforward. You build the content, publish it, and then tell everyone about it. That's about it–right?
Not quite!

John Wood, Just to Avoid Being Abandoned. Mixed media on paper mounted on panel
©2007 John Wood, Just to Avoid Being Abandoned. Mixed media on paper mounted on panel, 34 x 34 inches.

I can't just send an email that says “Hey, I have a new website. Please check it out at!” There's no incentive. Nothing to get you to click the link and visit the site.
I have to entice you or pique your curiosity. I think the new look of the newsletter I sent today is a good first step, but let me see if I can do more.
After more than 3.5 years of a deep red background on Art Biz Coach, I had had enough. Do you know how many images and font colors don't look good with red? Add blue and yellow and it ends up looking like a kid's playroom. (See the red background and the many changes in Art Biz Coach throughout the years.)
I want Art Biz Coach to be classy and professional. I want you to feel like you're walking into a space made for art and artists.
I couldn't do that with a red background or with my previous logo.
What you'll find on the new Art Biz Coach is a lot of space and toned-down palette. But I think you'll see it's more colorful and more vibrant without the weight of the red background.
Alyson Stanfield, Art Biz Coach header
sneak peek

Matisse said art should be “something like a good armchair in which to rest from physical fatigue.”
I hope Art Biz Coach and Art Biz Blog become comfortable armchairs for you, and that they're places you want to hang out. I hope you're proud to be associated with them.
So, please, visit Art Biz Success and explore what's available for you. If you find something that doesn't work, send me an email with the URL of the offending error. I'll be eternally grateful for your troubles and your understanding of my imperfect website launch.

I am announcing a special gift for newsletter subscribers each month. I post my newsletter article to this blog every week, but only my newsletter subscribers will receive the monthly bonus gift.

Are you subscribed? You can still get this month's gift, Rock Your Art Career: 23 Actions for Big Progress, by subscribing now.

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50 thoughts on “How to Launch a New Website or Blog”

  1. Beautiful new look on your website and newsletter Alyson! And thank you for the free Rock Your Art Career Actions.

  2. I love the new look of your website, Alyson. VERY contemporary! It also integrates really well with your blog format. I really appreciate that you offer the subscriber freebies. Your blog has been a great resource, and I’m sure it will continue to be.
    One small note: Though I guess there’s not much you can do to avoid this: When I have your site up in my tabs, the abbreviated title for the page shows up as “Art Business Resources and Cons” (Consulting is cropped off at just the wrong place!).

    1. Alyson Stanfield

      Robin: That would be a big OOPS. How funny! You just need more tabs open so that it crops after Resources. 🙂

  3. The new site is fabulous Alyson…very easy to get around, and it has a really nice look and feel about it.
    Great job and thanks for the free PDF !

  4. I’m taking your advice to heart, Alyson, and commenting on how great your new blog and website redesign looks! Thanks so much for your generosity as well as all the practical information you continuously provide. I’m going to keep clicking around the new site now…

  5. Oooh la la, Alyson!!!
    The old red was big and bold and really grabbed your attention, which served its purpose well. I can see how other colors would not play well with it though. I like the grown-up version of this website better – makes you want to get a book (yes, yours!), get cozy and stay awhile.
    Thank you for the bonus article, by the way!
    I see you streamlined your classes too. Are there new ones in the future?

    1. Alyson Stanfield

      Krista: Thanks for recognizing the “grown-up” aspect. I hadn’t thought of it that way, but that’s how it feels.

  6. Looks great, Alyson! I love the new banner image of you… fun and subtle and welcoming. It’s easier to navigate, has a great feel. (And thanks for the launch gift, too!)

    1. Alyson Stanfield

      Thanks so much, Sherrie! I got 3 emails immediately from people who didn’t like the banner. But I’m okay with that. I have to realize (dang, it’s a hard lesson) that I’ll never please everyone.

  7. Hey, I totally love the choice of John Wood’s work for this big splash opening party…(is he going to be a Cy Twombly? one of my faves…) Nice choice…& how about Matisse! I love the armchair analogy…me too…now that the red is gone, I realise how much more relaxed I feel…I had no idea how excitable the red was as a colour, but now I feel much more peaceful here…a good ‘evolution’ though because I don’t buy into subtlety unless someone has already paid their marketing dues…which I think your workhorse attitude has proven you earned…The new website is fabulous, my first thought was ‘ I have to go over what you did with a fine tooth comb & copy everything…’ my bad…Should I send royalty money or something if I incorporate your “new subtle” into my hodgepodge websites? my love & congrats. , Sari p.s. the trees or vertical somethings with the repeating free flowing wind in the hair pics work for me too… p.p.s. you really impress me quite often…

  8. Hi Alyson
    I’m lovin’ the new look…a lot. The banner is fabo.
    The whole site is clear and yes, very much has the armchair feel…
    I’m so dang busy with the ‘Go Get Organized’ class that I’ll have to come back tomorrow to really tool around.
    I love seeing my kayak floating about on the page…that was such a fun day. Thanks for posting it!!!
    And a huge thanks, Alyson, for your generosity of spirit and knowledge…I’ve learned such practical and clear information from your classes and other web presence. All that you share is so deeply appreciated.

  9. Alyson, I am so impressed with your ‘makeover’…As Krista said – it’s looking and feeling very ‘Grown Up’. And I love the banner! The whole thing is very fresh clean and appealing. Great job!
    Having taken much advice from you through classes over a few years, it’s kind of fun (I can’t decide if the right word is encouraging, or reassuring, or comforting…) watching you put your own advice into practice, and reminding us all that we need to continue to evolve over time. Or ‘grow up’, as it were!
    Thanks too, for the freebie!

    1. Alyson Stanfield

      Tracey: Oh, thanks so much. I’m glad to hear that you think I’m going the right direction.

  10. Your launch was so good I immediately signed up for the newsletter.
    I am now trying to think up free gifts ideas I could offer people that sign up to my site.

  11. Cool as a breeze! The use of Iona’s kayak pic is inspired! Well done and I hope it brings you the zillions of wonderful visitors that you undoubtedly deserve 🙂 Thanks so much for the freebie as well – succinct, punchy and motivating!
    BTW, I’m still with the plan 😉

  12. Alyson, your about page Rocks Rocks Rocks!
    Mentor by example, you are!
    I like the shift in general on your page. It was feeling crowded and cluttered when I visited the old one. This one is a fine house clearing.
    I appreciate the story about your home banner image. Visually, I am not yet thrilled with the grayness of it. But let’s see if it works for you as a logo. That’s what counts. I enjoy the other banners on other pages.
    And look forward to being more engaged!

    1. Alyson Stanfield

      Carla: As someone who teaches a Get Organized class, the last thing I want you to feel is “crowded and cluttered.” But it was. Do you really think it’s that gray? There are lots of colored photos and graphics.

  13. The new site looks great Alyson, very clean yet still a creative feel. You are always inspiring us to keep on top of our public face. Thanks.
    Also, is that a Soto sculpture in the photograph of you on the header?

  14. Nice new look, Alyson, yet it still feels familiar so I wouldn’t wonder if I was in the wrong place.
    One little bug I keep seeing everywhere is your graphic for subscribing to your newsletter is chopped off at the bottom so I can’t completely see the letters in “products and ideas” or “weekly.” I’m guessing this isn’t on purpose…
    Thanks again for all you do – I always give you as a resource when I meet new artists trying to learn more about the business of art.

  15. Pingback: Bloopio – Crash Course « HC Consulting Group

  16. Alyson,
    I like your new look very much, especially your new banner. While your face is there you are in the background, just like a good coach who works in the background to help strengthen others. Great job.
    I liked the red but I like this even better with its sophisticated colors and design.
    Thanks for the freebies. I read them all and use those which apply… and most do!

  17. Alyson,
    Great new look! Although I am a big fan of “Red” this cleaner look really works, great job. I love all of the info you make available to us, thanks for all you do!

  18. Thank you for providing such a wonderful source of information. I’ve been trying to sell art online for a couple of years and recently started a blog. You provide so much help!! Thank you.

  19. Pingback: – Artist and Designer Linda Tieu

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Get a transcript of episode 182 of The Art Biz (Rethinking Mailing Lists for Artists) followed by a 3-page worksheet to evaluate the overall health and usage of the 3 types of artist lists.

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