Converting In-Person Meetings into Web Visits

As a result of conducting workshops over the years, I discovered that some of the same questions come up over and over again–questions I can answer by pointing people to an old blog post or resource.
When such a question is asked during a workshop, I can say, “I'll give you all the details for that in some follow-up information.”
Also, new questions may arise. I ask an assistant to write down these questions and I promise to respond to them in the follow-up.

Alex Leadbeater, Closed
Alex Leadbeater, Closed. Acrylic on canvas on board, 40 x 40 inches. ©The Artist

After the workshop–maybe 2-3 days later–I send all of the participants an email with a link to a special page just for them. This page has about 20 additional resources for their art careers.
The workshop follow-up page also, quite purposefully, advertises my next class in big, bold letters.
It would be an error to give workshop participants everything in a handout or an email. I want them to visit! For their troubles, they'll be rewarded with extremely helpful resources.
You could do the same at your workshops, gallery talks, and even in your festival booth. If you have email addresses, great! You can follow up with a link in an email. If not, print business cards with a special URL where you post FAQs.
On your FAQs page, promote a single thing in a big way. This might be a newsletter sign-up, a special report, an exhibit, or an upcoming class. But it should be just one thing. Be sure to update the page before each event.

Share this post

Your mailing list is your #1 marketing asset.

Your Artist Mailing List report

A transcript with the 3 lists every artist should have + a 3-page assessment for understanding the health of your list. FREE with opt-in.

2 thoughts on “Converting In-Person Meetings into Web Visits”

  1. Pingback: Drive More Traffic to Your Website — Art Biz Blog

  2. angela sullivan

    Great advice. Helpful ideas of how to get people to visit your site so you don’t get out of sight out of mind.

Leave a Comment

Your email address will not be published. Required fields are marked *

Scroll to Top

Your Artist Mailing List: Rethinking + Assessing

Get a transcript of episode 182 of The Art Biz (Rethinking Mailing Lists for Artists) followed by a 3-page worksheet to evaluate the overall health and usage of the 3 types of artist lists.

Where can we send it? 

To ensure delivery, please triple check your email address.

You’ll also receive my regular news for your art business.

Privacy + Terms

You're invited ...


  • More than 7 strategies for growing your list lists, and why 1 shines above all.
  • How to redirect your energy for better results.
  • How a gratitude practice can help you shift your mindset.

I’ll also give you a peek behind the scenes at our classes and community.

Available through May 30 only.