In today’s post we’ll look at what happened to Lorrie Grainger Abdo when someone else controlled her marketing materials. Tomorrow, I’ll tell you WHAT you learned–or what you should have learned. Or you can guess by leaving your comments below.
1. I believe that the main reason it looks terrible is that they used clip art, abbreviated throughout when there was room to spell things out (Sat. instead of Saturday, Jan. instead of January, etc.), and manipulated a background technique of mine into the shape of a cheesy-looking heart.
2. They didn't have me proof it despite me asking specifically for that chance. After realizing this I did go through it with them and had them change copy-related issues but the “flavor” of the flyer really can't be altered much without a designer making the corrections rather than the eager and accommodating, but unqualified assistant, that did the work in the first place.
3. The identical flyer was used on the website and for mailing. This doesn't always work because a flyer needs specifics like phone numbers and addresses whereas when going to a website the audience may already know those important identifiers.
4. It looks terrible and now my name is on it.