Where you’ll use your stories

In this week’s Art Marketing Action newsletter, I encouraged you to work on the stories about you and your art. Sometimes art will sell itself, but often a few extra words from you will help close the sale. You’ll use stories:

  • On your Web site
  • On your blog
  • In brochures
  • In your bio
  • In your artist statement (sometimes, and . . . gingerly)
  • In gallery talks, lectures, and teaching
  • In press releases
  • In interviews
  • In casual conversation

Given all of those situations, don’t you think your stories are worth your attention?

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Happening March 31
ART BUSINESS RESET

We’re at the end of Q1. Is your 2026 plan still working?

In this 90-minute live work session, we’ll get a big picture view of your art business, looking at the same areas I examine with every private client.

The goal is to find your highest-leverage move heading into the next season.

2 thoughts on “Where you’ll use your stories”

  1. I’m in a 2-person show this September and the other person in the show convinced me to do an artist’s talk with her during the show. It’s a first for me and I’m really struggling to think of what I’ll talk about. But just thinking of it as story telling gives me a start. Thanks!

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Consider 44 possible reasons why your art isn't selling.

Cover of free report: When Your Art Isn't Selling
  • External Factors
  • The Work Itself
  • How You’re Showing It
  • The Buying Experience
  • How You’re Connecting
  • How You’re Promoting It

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