After yesterday's Art Marketing Action newsletter, which contained mention of the naming of my publishing company, Pentas Press, Shan Bryan-Hanson wanted to hear why I decided to publish the book myself.
The shortest explanation is that with self-publishing, I could get it out much faster, have more control over it (have you seen all of the ugly books out there for artists?!), and make a lot more money from it. Making money wasn't the reason I was writing it, but I wasn't too keen on the thought of having others make more money than I from all of my hard work.
I'd Rather Be in the Studio! was already an almost two-year-old project by that point and I couldn't bear the thought of sending out a bunch of proposals and waiting to pick up a publisher. There's a lot of information in IRBITS that is timely–lots of technology that can change in 6 months (never mind a year or longer!). It needed to get out quickly.
Fortunately, I've been an active member of the Colorado Independent Publishers Association for almost three years. It's through this affiliation that I learned about the biz–and I have so much more to learn.
Image (c) Shan Bryan-Hanson, Money Plant