Guest blogger: Kim Bruce
SEO: Search Engine Optimization. I can hear your sighs.
There are only two things you need to remember when writing good content and making it SEO friendly: 1) your focus keyword and 2) your meta description.
Let's define these.
- Focus Keyword. Keywords are what people type into the search engines in order to find your site. It is good practice and adds weight to your credibility (in the eyes of search engines) if you focus on one main keyword per page/post.
- Meta Description. The meta description is 160 characters of text that describes what the post is about. It often appears in the search engine results and can influence people to click through to your site.
WordPress SEO by Yoast is my plugin of choice for search engine optimization. Though it appears complex, you can use it straight out of the box (as installed).
If you do use it out of the box, then you must fill in the SEO form that is available under the editor of every page and post of your site. If you’d like to avoid this process, take the time to fill in the general meta description template available under the Home tab of the plugin.
I use this plugin because it guides and rates SEO for every page. It will tell you if you missed something or pluralized your keyword (which results in a red instead of green rating).
Another reason I like WordPress SEO is that it inserts the meta title and meta description higher up in your Head source code, which makes it readily available for the search engines to find and index.
If you don’t use an SEO plugin at all the search engines are going to create their own meta description using the first 160 characters from your post.
What blogger doesn’t want to control what potential visitors read in search engine results? Taking the time to craft your general meta description in the plugins template might be the clincher that encourages click-throughs to your site.
About Our Guest Blogger
Kim Bruce is a working artist who runs Artbiz, where she creates websites for artists. She also teaches how to watermark images with NextGen Gallery at The WordPress for Artists School. Kim works out of her office/studio located in the foothills of Alberta just outside of Calgary.