You say customer, I say . . .

At yesterday’s Art Marketing Action workshop in Evergreen, this question came up: “What do you call the people who buy art from you? Buyers? Customers?”

I suggest calling them patrons or collectors. The word “patron” has such a strong connection to art history. Patronage in the Early Renaissance and beyond led to incredible advances in art and the enhancement of public spaces.

I use the word “collectors” in my book, Cultivating Collectors, because that’s the intent of that publication: to encourage your buyers to collect your work again and again.

I am always way too caught up in a workshop to take pictures, so they usually happen after a lot of the group has already gone home. Here are a few people I was able to keep hostage for a bit longer at day's end. (With just enough time to spare to get home for the start of the Kentucky Derby and a mint julep.)

Denisewest
Longtime Art Marketing Action newsletter subscriber and client, Denise Bellon West, made it to the workshop.

4faces_evgn

Melissa Shipley, Center for the Arts Evergreen director Kimberly Moore, me, and Denise Bellon West ham it up for the blog.

Share this post

COMING SOON

Get Organized Challenge

Ready to roll up your sleeves and organize your art business workspace and systems?

1 thought on “You say customer, I say . . .”

Leave a Comment

Your email address will not be published.

Scroll to Top

Ready for a new perspective?

Get 31 People Who Can Help Sell Your Art

You will also receive my regular news for your art business.
Privacy + Terms

Where can we send your special report?

Happy to send it!

You’ll also receive my regular news for your art business.

Privacy + Terms