Since lots of artists ask, I thought you might be interested to know what I look for when I visit an artist's website.
What I Want to See
I want to see your art! Big and beautiful on every page. Don't give me thumbnails the size of postage stamps. Knock me over!
I want to see you. I’m probably on your site because I came across you in an email, on Facebook, or online somewhere. I’d like to see a picture of you.
I want to read about you. What do we have in common? Why should I stick around?
I want to choose. Don’t make me sit through a long video or a flash show of your images. Don't make me guess where I should click to find your art. I want to see what I want to see when I want to see it.
I want it to be easy. I'm busy. We're all busy. Make it easy for me to browse, to buy, and to contact you.
I want to feel your passion for the work. I want you to inspire me. The reason I studied art history was because the artists' stories and their connection to the larger world inspired me. Don't tell me you're passionate about art. Show me!
Along the same lines, I want to sense your confidence. It's not too hard to detect a timid artist online. Be bold! Be confident in what you have to share with the world.
What I Don't Want to See on Your Website
- Crappy images
- Bright colors that compete with the artwork
- Black backgrounds with white text (I may look at images, but I don't read white text on black backgrounds – too painful on the eyes)
- Excuses or apologies
I have oodles of opinions about artists' websites. I'll share as much as I can in the Website Makeover audio program with Patricia Velte. This is a must-listen product if you are re-doing or starting a website.