The curators' text at this year's Whitney Biennial is taking a hit–from the insiders. People are fed up with not being able to understand what is being written about the art.
If you want to connect to potential audiences, don't try to make your statement or other text sound like it belongs on the walls at the Whitney. You'll be met with eyes that are glazed over or, worse, people will think you're full of crap. (Sorry. No other word seemed appropriate there.)