Your photos aren’t reaching as far as they used to on Facebook.
A number of marketing experts have recently pointed out that photos are the least likely to reach their audience on Facebook. Even links and plain status updates (sans links/photos) get more organic reach than photos.
What is working? Video! On average, videos are seen by 135% more people than photos.
And it’s not just on Facebook. Engaging videos can be a boon for your marketing regardless of where you post them.
So let’s look at some artists who have done a pretty good job with their videos. Some of these are self-produced and others are more professional, but you should be able to pick up a few tips from all of them.
Dionne Swift: Establishing a Rhythm
This professionally-produced video shows Dionne drawing inspiration from a beautiful landscape. In the studio, she paints with oil sticks and her sewing machine. Love the peek at her baskets of threads. The photography, lighting, and audio are of excellent quality.
Lorraine Loots: 365 Paintings for Ants
This professionally-produced video is gorgeous from beginning to end, with lovely entry and exit camera pans. The music and sound were just right, and I enjoyed listening to her and seeing her while she was painting her miniature pieces.
Patrick Gracewood: To Grandmother’s House
A look at a public sculpture commission with a nice blend of Patrick, his work, and his inspiration, including historical photographs. A microphone would greatly improve the sound quality, but it’s still nice to watch.
Kirsty Smith: My Life in a Box
I giggle every time I watch this. Kirsty’s gallerist requested that each artist make a related video to accompany his or her piece in a group show. (Brilliant idea! Never heard of this before.) Stick with it, and you’ll see From a Box, Kirsty’s collage/assemblage that served as the inspiration for the video.
Cynthia Morris: Capture The Wow
I absolutely adore this video from my pal, author and artist Cynthia Morris. It’s super low-tech and highly creative. The use of cards instead of slides or fancy graphics makes it engaging. You wonder what the scene is for the next card to pop into. We don’t hear Cynthia’s voice, but I enjoy the music. The length is just right at just over 1 minute.
Alyson Champ – Collage Artist
Another professionally-produced video that shows Alyson’s life on the farm and in the studio. She does a great job speaking to the camera and the background music isn’t intrusive at any point. She had me the moment she inserted the cat on top of her materials, but be sure to stick around for the sheep and chickens.
Linda Billet: How to Make Oprah Cola
This is a video about Linda’s process for making one piece of art. At almost 4 minutes, it is a little long, but still engaging. I appreciate how it slows down and speeds up in places. Stick with it until the end. Linda’s on-screen appearance is too fun to miss.
Ana Elisa Benavent
This video – the way it was shot and edited – reflects the energy and expressionism of her artwork. I’m a huge fan of Spanish and Latin guitar music, so I loved the track right away. However, I think it might have benefited from lowering the volume in places and shortening the length. I also wished I could have seen some finished paintings.
Vladimir Volegov: Emerald Bay
The artist writes: “This video was made in the mode 1 shot in 5 sec, total time of creating of painting is 15 hours 30 min.” At almost 10 minutes, it tests my focus limits, but it is amazing enough to have garnered over 300,000 views in less than two years. I found that the music got old very quickly, and that I preferred watching it in silence.
Brooke Harker: Urban Landscape Artist
Brooke was inspired by my audio program with videographer R. Daniel Foster to make a video, and she found a quality team to help her do it. What I love most about this video is Brooke’s smile and positive energy. It’s clear she infuses her canvases with love.
Painting Wild Horses from Life with Karen McLain
Karen also got inspiration from listening to Daniel. I love how this video opens from the trunk of her car, and we can hear the sounds of nature. She gathers her supplies and sits on a small seat, where she carefully unpacks her tools. Then she pulls out a laptop! What in the world is she going to do with a laptop? Just watch. The sound quality is off, but her more recent videos have improved sound.
Brian Rutenberg has a regular video show that he fashions after cooking shows – or so he says in this video. I share it here as a bonus because I couldn't decide which of his videos to feature. This is his most recent. At around 12-15 minutes, his videos are longer than most, but they are instructional and engaging.
Got a favorite video of an artist? Please share a link to it in a comment and tell us what you like most about it.