I received an email a few weeks ago asking me to link to a site that had information to help out artists. I visited the site and chose not to respond to the email. Then, yesterday, I received a follow-up from the same person. Normally, I wouldn't respond at all to requests for links, but because of the follow-up, I chose to respond. This is what I wrote:
Thank you for your emails.
There are a few reasons I didn't respond sooner. I tell you these things not in the form of criticism, but with the utmost kindness–to try to help you understand where I (and others you may contact) am coming from. I hope my response will help you with the future marketing of your site and the requests you make of others.
1. You say you don't make money from the site, but you have Google AdSense all over it. There's nothing wrong with this, but I didn't feel like you were being honest.
2. You didn't address me by name, which implied to me that you were sending bulk emails and didn't know anything about me.
3. Your email was one sided. You wanted me to do something that would greatly benefit you (since my site already has thousands of readers), but didn't offer me a link or mention in return. You also could have offered to post one of my articles along with a link.
I do wish you the best with your efforts.