Relevant anchor links mean that instead of creating a link on your blog or website that is a URL (www.artbizcoach.com) or is meaningless (click here), you create a link to meaningful text. Here are some examples: Art marketing classes from ArtBizCoach.com fast, easy artist websites web designer Pat Velte Think about terms you use to […]
Create Relevant Anchor Text Links Read
Today’s Art Marketing Action newsletter tells you how to use Google Alerts to keep tabs on your art career. How have you used them and what have you found out as a result?
How have you used Google Alerts? Read
I often mention artist Joe Murray when I’m talking about creative self promotion. Joe lives in a rural area outside of Des Moines, Iowa. He attended my workshop there a couple of years ago. Joe uses his Christmas-light display to promote himself and his work and to connect with community. This year, he’s featured in
Light Display Brings Attention to Painter Read
I’ve been quieter than usual this week. There’s so much going on! We had more than 70 people attend the teleseminar on creating a website that sells with Clint Watson. And now it’s available as an audio file for those who couldn’t attend. Sixty minutes of instruction plus seven pages of handouts for just $14.95.
Goings On-Audio Now Available Read
Last night I kept company on a phone line with some stellar people in the artist consulting business. We’re all part of the smARTist Telesummit, which is being held on a phone line for seven days in Janaury. Ariane Goodwin is the brains behind the Telesummit and held this virtual phone party last night to
Metalsmith Todd Tychewicz was at Saturday’s workshop in Salida. He does fabulous work and his having great fun making bugs like this one. He doesn’t have a fancy name for them or honor their precious metals and stones. He just calls them bugs. Todd is perhaps my only groupie. He has never been to my
Todd, Jasper, and Building Relationships Read
I kind of leave you hanging in today’s Art Marketing Action newsletter, which encourages you to get and use a good photo of yourself. It’s a terrific marketing tool that so many artists neglect. But I don’t have tips for taking the photos. I’m hoping some photographers can help us out here with the comments
Any tips for artists’ portraits/photos? Read
It’s over. The third and final Art Marketing Action workshop this fall is in the history books. Friday I drove down Hwy 285 to the lovely mountain town of Salida. And this place is teeming with artists! I knew that before because I had the pleasure of speaking at the Colorado Metalsmiths meeting there a
I got a kick out of this note from Gail Frasier today: “My lesson for today is: Don’t send a picture to a publication that can’t stand alone. Seems logical, doesn’t it? But my logic has tangents. Well, I sent YourHub [a Denver Post regional insert] 3 pictures thinking I might get 3 in
You have no control over what you send to the media. Read
At my workshop in Wilmington last weekend, I had the pleasure of meeting Leslie DeBrocky. Leslie introduced me to Art Sisters, an organization she helped co-found.I’m always saying to find support throughout your career. No one can do it alone. You always need people. (This is why I started the free art-marketing salons at ArtBizConnection.com.)
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