Oh, boy, how do other people do this?! This might be the longest move (three miles down the road) in history. It seems like I’ve been packing and unpacking for two weeks and it has only been about half that time. This is what remains of my office. But I can’t wait to show you […]
ArtBizCoach.com Offices are Moving Read
I was working today with an artist on her marketing plan when this dilemma was brought up: I had always assumed or been told that a high demand for original works is what drives the creation of reproductions. In other words, if you are selling everything you make or if you have one extremely popular
When do you reproduce your artwork? Read
Everyone knows that goals are important for career and business success. So we write them out, post them on the wall and hope they come true. If you want to get real about your goals–REALLY real–you’ll take the time to figure out how you’re going to do it. As a start, break down your goal
Reach Your Specific Goal for Art Sales Read
I have the coolest clients. They send me gifts! This beautiful pendant is from Sarah Davison of Tulsa, Oklahoma. It says “ART” in large letters and has the signatures of famous artists in the background. It couldn’t be more appropriate. Thanks, Sarah! (I can’t wait for her to get a website so I can send
A Pendant Just for Art Lovers Read
I often wonder if what I’m teaching artists stresses perfection too much and doesn’t allow for experimentation. Today’s newsletter from David Allen (whose book is featured in the left column) was right on target: Productivity Principle no. 89 Perfection and productivity are mutually exclusive. One of the most powerful forces promoting procrastination is not necessarily
Perfection Isn’t the Goal Read
Portland, Oregon artist Hilary Pfeifer is documenting her summer residency at the Wood Turning Center in Philadelphia on her new "Bunny with an Artblog" blog. What a great idea! I look forward to following along. And I hope that more artists recognize the power of the blog to connect with new audiences and stay in
Blogging During an Artist Residency Read
To update your mailing list on a regular basis.To say thank you to those who have helped you.To follow up with anyone who expresses interested in your work.To set boundaries. It’s easier to say “no” and then change your mind than it is to start with a “yes.”To meet more people.To get help when you
I’ve cautioned about donating art to charities in previous Art Biz Coach Newsletters. Today’s New York Times lays it all out in “Donating Work for Charity Has a Downside for Artists.” Among the highlights: Artists who create special editions and/or a series of work just for donating. Artists and dealers who are attaching “resale riders”
Ramifications of Donating Art Featured in New York Times Article Read
In reference to the Art Marketing Action newsletter, "Speak Up," Ellen Lindner recently wrote in a comment: Alyson, I’m glad to hear that public speaking is so important for an artist, because this is something I love to do, (and I’m even told that I’m good at it). But how do I get the opportunities
Where to find a speaking gig? Read
By way of follow up to all of the recent postings about newsletters, I thought Meryl K. Evans’ article "Build High-converting Subscription Pages" is right on target. If you seek online subscriptions, don’t miss this read.
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