Alyson Stanfield, Author at Art Biz Success

Spotlighting Artists Who Bloom Later in Life with Janice Mason Steeves (ep. 181)

This episode is about coming to art later in life—an under-explored topic to date. Janice Mason Steeves shares the realization that the students in her workshops tended to be in the 60 to 80 age group, which piqued her curiosity and led to the book Bloom.

We spend the first half of our conversation talking about how the book came to be. Then we discuss the advantages, benefits and challenges of becoming an artist after age 60.

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The Art Biz ep. 180: Affirmations for Artists to Keep You Motivated

I believe in the power of daily affirmations. I first used them a number of years ago to increase my income and it worked. My income shot up 40% that year.

I do not believe that reciting affirmations alone will move the needle. You must have the commitment to your goals in the first place and take appropriate action to move forward.

Try them and adapt to your needs.

Video included.

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The Art Biz ep. 179: Virtual Assistance for Your Social Media and Websites with Artist VA Hallie Edlund

If you’ve ever wished you had help with your art business, this episode is for you.

Hallie Edlund, a virtual assistant for artists, talks with me about how she helps artists with social media and their websites, how she uses A.I., and her unique system of keeping everything for her clients in Gmail folders.

From her new Instagram course for artists, Hallie also shares tips and trends for that platform.

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How to Hire An Assistant to Help with Your Art Business

Hiring an assistant for the sake of hiring an assistant is just asking for trouble.

You must be very careful about the hiring process and who you let into your studio and office.

I wrote this article immediately upon hiring my first employee, with tips for how I made it happen.

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Checklist for Crediting Your Art

You are absolutely right to do whatever you can, legally and within reason, to protect your intellectual property (your art).

But what I can’t seem to reconcile is when artists aren’t taking precautionary steps to claim ownership in the first place.

I’m talking about giving yourself credit whenever and wherever you show your art—with your name and a complete credit line—even on Instagram.

Checklist for Crediting Your Art Read

The Art Biz ep. 178: Every Artist Is Designed Differently and What It Means with Jahje Ives

We are each unique in our gifts and our approach to life and business.

What works for one artist might not be *just* a bad idea for another—it could also be a huge waste of time. Or even damaging.

Since learning Human Design, I’ve changed much of my approach to teaching and coaching to reflect the differences among artists—differences that they were born with. I wanted to share this tool with you.

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The Art Biz ep. 177: Why You Should Raise the Prices of Your Art and How to Do It

Two things are clear when it comes to pricing.

First, it’s a struggle for most artists. And, second, there’s a good chance that your prices are too low.

The difficulty with pricing art is legendary. You’re not the only one who doesn’t have it all figured out.

Fear not! In this post and podcast episode, I give you 5 reasons to raise your prices and then thoughts on how to do it.

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The Art Biz ep. 176: Series, Catalogs, and Museum Shows with Susan Abbott

Susan Abbott recognizes the importance of getting her work out of the studio and in front of people. We cover a lot of ground in our conversation, but there are 3 themes:

1. Why it’s important to give yourself limitations as an artist in order to grow.
2. Creating a catalog of your art and what it can do for you.
3. Getting a museum solo exhibition and why that’s important to her.

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The Big Secret About a Successful Art Career or Business

Successful artists are committed to their vision and hard, consistent work.

I’ve seen many artists doing whatever they can to avoid this hard work. Art should be fun, they think. So they keep looking for something that would make their businesses fun and easier.

Well, art can be fun. An art business or art career is about rolling up your sleeves and getting to work. You do it because that’s what’s required.

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The Art Biz ep. 175: Why I Want Partnerships with Art Galleries with Evita Tezeno

Not content with the status quo, Evita Tezeno aims for recognition by prestigious honors like the Guggenheim and MacArthur Fellowships

She aims for the stars! “Higher than the heavens,” as she put it to me.

And she knows she can’t get there by herself. She needs strong gallery representation and a team of people behind her, and she’ll tell you why. This is the story of an artist who fully appreciates her gallery.

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Alyson Stanfield