So many artists are down on their galleries and considering leaving them.
There are absolutely many reasons not to stick with your gallery, but that’s a different post and podcast episode.
I wanted to share the story of an artist who is thrilled with her gallery and who recognizes the value that gallery brings to her career.
My guest for this episode of The Art Biz is Evita Tezeno—an artist who has grand ambitions for herself.
Not content with the status quo, Evita aims for recognition by prestigious honors like the Guggenheim Fellowship (check ✅) and the MacArthur Fellowship, the so called “genius” grant (check ✅).
She aims for the stars! “Higher than the heavens,” as she put it to me.
And she knows she can’t get there by herself. She needs strong gallery representation and a team of people behind her, and she’ll tell you why.
Evita Tezeno Quotes
“I had this dream that an angel came to my door and gave me a blueprint of another style.”
“This dream was right on target.”
“[After Denzel Washington bought 8 pieces in 2019] I was able to get another studio and I have never worked for anyone again.”
“The gallery now has me working larger. I love working larger. I love it.”
“I consider myself a visual storyteller.”
“[My life coach] has gotten me to dream bigger than I ever thought that I could dream.”
“I want more museum collections and I want my work also to be known, not only nationally or regionally, but internationally…. So we are reaching toward the sky or the heavens.”
“The art career that you dream of or you envision does not come easy. You have to struggle. You have to go through necessary pains to get to where you want to be.”
About My Guest
Evita Tezeno (b. 1960) is a Port Arthur, Texas native and graduate of Lamar University. She lives and works in Dallas. Tezeno's collage paintings employ richly patterned hand-painted papers and found objects in a contemporary folk-art style.
Tezeno is the recipient of the prestigious 2023 Guggenheim Foundation Fellowship in Fine Arts from the John Simon Guggenheim Memorial Foundation in New York and the Elizabeth Catlett Award for The New Power Generation. Her work is included in the permanent collection of the Dallas Museum of Art; African American Museum of Dallas; Perez Art Museum Miami, FL, and the Figge Art Museum, Davenport, IA.
Follow her on Instagram @evitatezeno