A few weeks ago I had a sale of my audio products. I didn’t discount the products themselves. Instead, I bundled them together and added bonuses.
I’ve heard a few marketing gurus say that people are more likely to, for instance, purchase a $97 product with 10 bonuses than if that same product had been sold by itself for $27. There’s a higher perceived value in “more stuff.”
For this reason, I decided to have a bundle sale instead of a discount sale. And I can report it was a success.
Have you thought about bundle offers for your art buyers?
I can hear you right now: “But I make art. What do I have to bundle?”
Bundling isn’t for everyone! But it might be for you if you’re open to creative solutions for selling your art.
Bundle Your Art, Teaching, or Products
I realize it’s easier to bundle products than it is to bundle art, but let me offer some ideas that might get your brain buzzing. Some of these suggestions might sound hokey to you, but think of how they look to buyers, who will perceive the added value.
You might already be giving away a lot of these items as free perks to your collectors, but maybe you’re leaving money on the table. Maybe . . . ??
Bundling your art:
Artwork + Artwork (Perfect if your work looks best in groupings!)
Artwork + Framing + Shipping
Artwork + Delivery + Installation
Artwork + Print of Artwork
Artwork + Note Cards of Artwork
Artwork + Holiday Card Service to the Buyer’s List
Artwork + Membership into Collectors’ Club
Artwork + Screen Saver | Mug | Mouse Pad
Artwork + Catalog of Your Art
Artwork + Limited Reproduction Rights
Artwork + 3 Low-Resolution Digital Files
Plein-Air Artwork + Private Tour of Location + Catered Lunch
Artwork + Private Party with Other Collectors (at someone’s amazing home)
Necklace + Earrings
Earrings + Ring
8-Piece Set of Ceramic Dishes + Matching Ceramic Serving Set
If you also teach:
Online Class + E-Book
Online Class + Online Class
Class + Personal Consultation
Class + Small Artwork or Print
If you create products:
E-Book + Special Report
Hard Copy of Book + E-Book
Calendar + Journal
DVD + Transcript of DVD
Your Product + Someone Else’s Product = 2x the Promotion!
Don’t Wait To Bundle
Show bundles together on your website’s sales page or as add-ons in your online shopping cart. Post them on Facebook or stick up a sign at your event.
You don’t need a special occasion or sale to bundle your art, teaching, or products. You can start right now with what you have available.
All you need is to embrace your imagination.
What can you bundle?