I received this email from awhile back from Bob Hunt: I’ve been getting your newsletter now for a couple of month and do find some of the information interesting, but I feel you haven’t addressed a real issue that contributes to success. It’s talent. No where do you address this (at least not in the […]
Is artwork marketable without talent (and developing a thick skin as an artist) Read
Here are two big questions for you. The answers will also benefit me and the services I provide at ArtBizCoach.com. 1.What is the biggest obstacle you face in promoting your art?(examples: time to make art, time for the business stuff, lack of knowledge, lack of confidence, space, negative people, . . . ) 2. What
Unofficial survey: Obstacles to art career success Read
You have the audience you deserve. To enlarge or improve your audience requires all of the energy you have. You get back what you put out. —Alex Katzfrom Letters to a Young Artist (See previous Deep Thought about your studio from the same book.)
Deep Thought Thursday: Improve the audience for your art Read
I know you’ve heard this from some of the potential art buyers you come across. Seth Godin gives you a little bit of advice for how to respond to . . . "I can’t afford it." That’s not true. At least it’s not true almost all the time. Very few of your prospects literally can’t
Deep Thought Thursday: “I can’t afford it.” Read
Christine Kane, in all her wisdom, has posted Niche Happens on her blog. She writes: Niches happen because of the passion of the artist. Niches happen because the artist shows up, writes her heart out, says yes to opportunities, makes a lot of wrong turns, hands out lots of free CD’s, writes lots of emails,
Struggling to find your niche? Read
An interesting press release from The Rosen Group. Could be an angle to use in your marketing material if it fits. American Artists Protect Consumers with Non-Toxic, Handmade Products Rash of China Recalls Reminds Consumers to Buy American Baltimore, Md. (September 11, 2007)—With the growing number of product recalls from China, American artists are reminding
Marketing language? (unless your art IS made in China) Read
John T. Unger sent me this note. I’ve been meaning to write for a while to tell you about a good, inexpensive promotion I discovered lately: The ubiquitous red, white and blue "Open" flag! Simple, I know, but I put one on either side of the studio this summer and drop-in traffic has probably increased
Do they know you’re open for business? Read
As part of belonging to my Inner Circle, members are invited to sign up for a 10-minute coaching call each month. This, in my opinion, is the most valuable benefit of the IC. Member Tammy Vitale has a nifty post about everything we discussed when she called in for her consultation the other day. (You
Private 10-minute consultations Read
Many of my subscribers and newer artists are fearful of having their art “stolen” online. It’s a legitimate fear, but the Internet is about sharing and about getting your images out there for people to see. Artists have never had such a large, readily available audience. Read this NY Times article about how Prince has
Prince and free-flowing intellectual property Read
There are 6 principles that guide my book, I’d Rather be in the Studio! You are in charge. You have control over words, prices, artwork, and your image. People will take as much power from you as you give them. Guard your power carefully. Accept 100% responsibility for your actions and make no excuses. Connections
6 Principles of No-Excuse Art Marketing Read
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